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Everything for Victory: Participants of the City Loyalty Program “Million Prizes” Help SVO Fighters and Border Residents

Everything for Victory: Participants of the City Loyalty Program “Million Prizes” Help SVO Fighters and Border Residents

Published on: 2026-09-02

Source: Moscow Government – Правительства Москвы –

An important disclaimer is at the bottom of this article.

Two years ago on the city loyalty program website “Million Prizes” a charity fundraising campaign began to support participants of the special military operation (SMO) and civilians in border regions. During this time, Muscovites have transferred to the fund “People’s Front. Everything for Victory!” and other charitable organizations over 155 million points. Each point equals one ruble.

“We thank Muscovites — participants of the ‘Million Prizes’ program for their support! By helping the fighters, you bring our common victory closer and contribute to preserving the lives and health of the military who are fighting on the front lines for the future of the country,” said Sergey Gorbunov, the first deputy head of the executive committee of the All-Russian People’s Front.

He also noted that over two years, the contributions of the townspeople have become truly significant and tangible. With the funds raised for the fighters, large batches of body armor, fragment-resistant blankets to protect medics’ vehicles involved in evacuating the wounded, as well as quadcopters, electronic warfare equipment, drone detectors, thermal binoculars, radios, and off-road vehicles were purchased.

In addition, protective helmets, tactical first aid kits, and camouflage nets are regularly sent to the special military operation zone. These items save lives daily on the front line.

Participants of the “Million Prizes” have already sent more than 150 million rubles to the SVO fighters“Million prizes”: how Muscovites are helping residents of border areas

Charitable organizations are delivering food, warm clothing, blankets, hygiene products, generators, and building materials to peaceful residents from the Kursk and Belgorod regions, as well as from other border areas, to help restore damaged housing.

Special attention is paid to elderly and less mobile people, for whom household appliances, care items, and rehabilitation equipment are purchased. In addition, congratulations are organized for them on memorable dates.

In addition, psychological assistance is provided to the civilian population. For example, group sessions and individual consultations are held for people who find themselves in difficult life situations.

Participants in the “Million Prizes” program assist the fighters of the Special Military Operation and civilians in the border regions

Every participant in city electronic projects can donate accumulated points to those in need. To do this, you need to log in to the website ag-vmeste.ru, using an account on the mos.ru portal, go to the section “Charity” and click the “Make a Donation” button. Then you need to select the fund’s card “People’s Front. Everything for victory!” or another charitable organization, specify the amount equivalent to the number of points, and then click the “Place Order” button.

When the points are deducted from the account, a promo code will appear in the user’s personal account in the “Orders” section, which can be used to track the transfer in the reporting documents on the website of the corresponding charitable organization. The number of transfers is unlimited.

Fundraising continues, and every point directed to help the SVO fighters and residents of border regions becomes part of the collective contribution of all citizens.

“Million Prizes”: Muscovites have donated more than 690 million rubles to charity over six years

City loyalty program “A Million Prizes” allows you to use points earned for active participation in electronic projects of the Moscow Government to obtain various goods and services from partner organizations. The accumulated points provide access to promo codes for discounts in stores and cafes, tickets to museums and events. They can be directed to charity and support for beneficiaries of foundations, as well as to topping up the balance of the Troika transport card or the parking account. Options for using points are presented in special categories on the “Million Prizes” website. In addition, they can be used to support city entrepreneurs, non-profit organizations, and community initiatives.

The project is implemented by the State Public Institution “New Management Technologies” in cooperation with Department of Information Technologies of the City of Moscow.

The creation, development, and operation of e-government infrastructure, including the provision of mass socially significant services, as well as other services and digital offerings, align with the objectives of the national project “Data Economy and Digital Transformation of the State” and the regional project of the city of Moscow “Digital Public Administration.” More about Russia’s national projects and the capital’s contribution can be found at special page.

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Please note; This information is raw content obtained directly from the source of information. It is an accurate report of what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.