Published on: 2026-08-19
Source: Moscow Government – Правительства Москвы –
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The city, together with the project partner, will provide promo code in the amount of 30 thousand bonus rubles for business development in the “Yandex Direct” service. Partner bonuses will allow entrepreneurs to start promotion simultaneously on several platforms and display ads to those looking for similar goods and services. The offer will be available to entrepreneurs who joined the city project “Time of Opportunities” for the first time this summer, organize discounts exceeding 30 percent, or manage to join the project by August 30, offering city residents events, discounts, and special promotions.
To the special project “Time of Opportunities” entrepreneurs from the fields of public catering, services, education, creativity, beauty industry, trade, culture, sports, and hospitality join in. They participate with special offers: free events, promotions, or discounts. This helps businesses promote their brand and attract new customers.
Entrepreneurs have access to free informational support, promotion in geoservices, as well as the summer “Business Box” — a set of tools from market leaders for developing their business. Additional tools will help new participants attract more customers, and residents will discover new interesting places and get acquainted with offers in different districts. Moscow.
Increase brand awareness and attract visitors
Among those participating in the special project for the first time this year is Ekaterina Rozgina, who, together with her husband, founded a technological toy factory “TechnoKatyusha”.
Here, products are created using 3D printing and other modern technologies, and tours are also conducted. During these, guests become acquainted with all stages of production — from the development of a digital 3D model to the release of the finished toy. As part of a special project, entrepreneurs offer a discount on factory visits from August 17 to September 6.
“We have not yet done large-scale advertising and considered participation in the project a great opportunity to tell a wide audience about our products, as well as to introduce children to modern technologies and engineering professions. For us, this is a way to increase factory recognition and attract new visitors,” shared Ekaterina Rozgina.
A special offer has been prepared by the fairy tale museum “Mansion-Fable”, opened in 2025. As part of the special project “Time of Opportunities,” visitors are offered a discount on entrance tickets until August 31. At the museum, one can explore the stories of characters from Russian folk and foreign fairy tales, as well as epic tales and legends.
The museum’s director general, Anastasia Sokolova, said that the institution has been operating relatively recently and is interested in increasing the flow of visitors, especially in the summer when many tourists come to Moscow. The results are already visible: in the month since the offer started, more than 200 people have taken advantage of it.
For the first time, Elena Uchuvatova, the owner of a flower and gift shop, joined the special project. “The Flower Fairy’s House” in the south of the capital. To attract visitors, she organized free workshops on creating arrangements from stabilized flowers, herbs, and dried flowers. They can be attended until August 25 inclusive.
“At our workshops, we leave plenty of room for creativity and imagination: everyone can express themselves through the choice of form and color scheme. Guests ask questions about floristry, and we see their sincere interest. Such events already help introduce the salon to local residents and attract new visitors,” shared Elena Uchuvatova.
How businesses can join the “Summer in Moscow”
Reception continues in the capital applications for the project’s season “Summer in Moscow”. Businesses have access to integration with the project’s key platforms, inclusion of events in the event program, branding of urban infrastructure facilities, placement of products in the ‘Made in Moscow’ art pavilions, and much more.
Entrepreneurs can also join the special project “Time of Opportunities,” implemented as part of “Summer in Moscow.” To do this, it is necessary to organize promotions, free events, or offer discounts. Applications for participation can be submitted at website or portal mos.ru (you need to select the option “On your territory”). Consultations for participation in the special project are provided by phone: +7 495 225-14-14 or online.
Support for entrepreneurs is provided within the framework of the federal project “Small and Medium Entrepreneurship and Support for Individual Entrepreneurial Initiative,” which is part of the national project “An effective and competitive economy”, as well as the Mayor of Moscow’s strategy to support the city’s entrepreneurship. More about Russia’s national projects and the capital’s contribution can be learned at special page.
State Budgetary Institution “ГБУ «”Small business of Moscow“, subordinate to Department of Entrepreneurship and Innovative Development of the City of Moscow, helps people start and grow their business in the capital. In business service centers, everyone can learn about financial and non-financial measures of government support. Free educational and business events are held for entrepreneurs: forums, seminars, trainings, conferences, which help to improve professional skills and find like-minded people.
“Summer in Moscow” — a joint project of the city and business. Companies and entrepreneurs have been partners of the capital and co-organizers of the main event of the season for several years now. Participation allows being at the epicenter of urban traffic, utilizing Moscow’s infrastructure, receiving informational support, and being part of a rich program. This year, entrepreneurs are offered the opportunity to become partners of key venues, create their own branded zone, make special offers for visitors, present products in art pavilions, and book city spaces for events. Applications or contacts with the organizers can be made on the project’s page “Time of opportunities for business”.
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