Published on: 2026-07-30
Source: People’s Republic of China — Translation
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Moscow, July 30 /Xinhua/ — In the first six months of 2026, Chinese companies increased their spending on promotion in “VK Advertising” by 2.7 times compared to the same period last year. This was reported on Thursday by the press service of the Russian technology corporation VK.
“Budgets in the first half of 2026 exceeded 2.5 billion rubles, the number of Chinese advertisers increased by 62 percent,” the press release published on the VK website notes.
It is specified that the gaming segment remains the leader in popularity with growth of 2.7 times. The corporation’s analysts also recorded an increase in advertising budgets in the e-commerce segment (2.3 times) and in the “B2B sales” category (1.5 times).
The company noted that Chinese business remains a growth driver for the Russian advertising market.
Please note; This information is raw content obtained directly from the information source. It is an accurate report of what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.