Published on: 2026-09-27
Source: Moscow Government – Правительства Москвы –
An important disclaimer is at the bottom of this article.
The main theme of World Tourism Day 2026 is “Digital Agenda and Artificial Intelligence for Rethinking Tourism.” In the capital Committee on Tourism explained what functions the service has Russpass help make the vacation comfortable and memorable.
This year, the digital ecosystem Russpass turned six years old. In recent years, a recommendation service, a travel planner, and an AI-based route builder, smart audio guides, as well as an augmented reality game have appeared here. Today, the platform features hotels, theaters, museums, and restaurants in 85 regions of Russia.
Russpass became the first tourist service in Russia where AI provides comprehensive personal recommendations for travelers and accompanies the user at all stages — from choosing the travel destination to building an individual itinerary and paying for services. Thus, the recommendation service will help select personalized offers for all products, AI Constructor will create ready-made routes based on the user’s interests, and travel planner will create a personalized trip based on selected places and ready-made routes.
The MosKot chat guide in the Russpass mobile app will share ideas on how to spend the weekend. It will find interesting places or events, select a relevant list of venues to visit, help buy tickets, and answer any questions.
Route Planner an AI-based system will help to decide on the travel plan. For this, the user needs to specify where, when, and with whom they want to relax. The system creates an itinerary taking into account the desired number of days and specified interests. It will consider visit times, ease of movement between locations, and also suggest additional places to rest.
Smart audio guides were developed by experts Russpass. Audio tours They are presented as playlists voiced by a neural network, with each location corresponding to its own track. Users can listen to the recordings in any order while simultaneously viewing photos and textual descriptions of the sites, and the recognizable signature “voice of Moscow” gives each place its own character. The app also includes a map that allows users to track their movement along the route.
In addition, users have access to Russpass game with augmented reality. It allows you to catch virtual characters using your smartphone camera while walking around the city. Ready-made routes help turn it into a real hunting quest. Users earn experience for each captured cartoon character. Players are awarded bonuses for this experience, which can be exchanged for gifts, as well as for 10-ruble tickets from service partners, such as museums or exhibitions.
The Russpass service started operating in 2020. Since then, it has grown into a full-fledged ecosystem. Thanks to the service, it is easy to plan a trip, book tickets and hotels, and select excursions. An online publication will help you learn everything about traveling in Russia. “Russpass Journal”. Since June 2023, a portal has been operating for representatives of the tourism industry “Russpass. Business”.
The digital travel service Russpass was developed at the initiative of the Moscow Government. The project is supervised by the city Tourism Committee jointly with Department of Information Technologies of the City of Moscow.
Get the latest news quickly on Moscow city’s official channels in messengers “Max” and “Telegram”.
Please note; This information is raw content obtained directly from the source. It represents an accurate report of what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.