Published on: 2026-06-10
Source: Moscow Government – Government of Moscow –
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In the capital, there isapplication acceptancefrom entrepreneurs to participate in the new season of the project“Summer in Moscow”. Partnership with the city helps them develop business and tell about their brands. Companies have the opportunity to integrate with the main project sites. Moreover, they can include their events in the program, place brands on urban infrastructure objects, as well as present their products in the art pavilion “Made in Moscow.”
For example, the IT company “Yandex” services are organically integrated into the art pavilion“Summer market”At Bolotnaya Square. This will allow attracting an additional flow of visitors to the flagship site of the project for promoting local brands “Made in Moscow.” Thus, capital city producers will be able to introduce a wide audience to their products, increase brand recognition, and gain additional profit.
IT company “Yandex” has been a partner of the “Made in Moscow” program for several years as part of seasonal urban projects. This summer, “Yandex Lavka” will open a corner with food and drinks and organize a picnic area. “Yandex Go” will create a resting place where you can refresh yourself in hot weather and watch a game of badminton on the sports ground. And “Yandex Market” will organize a bright festival called “Market Market.” The main theme of the festival this season will be a picnic. Visitors will be able to purchase goods for outdoor recreation, travel and street leisure, as well as everything necessary to create a summer atmosphere at home.
In addition, more than 100 Moscow brands will be presented at the “Market Market” festival. Among them cosmeticsKrygina cosmetics, decorationsNastya BuryanиIntricacies, tableware based on the motifs of Russian fairy tales of the brand“Lukomorye”, ceramic products of the brand“Dymov. Ceramics”, designer decorations of the family brandZotov A&Y Jewellery.Â
In the summer food court, the brands “Yandex Factories” will be presented: Pragma home goods, Commo mobile electronics accessories, Tuvio household appliances and electronics. “Yandex Afisha” will become a partner of the events program and will present its own brand zone.
Moscow has been offering entrepreneurs broad opportunities for promotion for several years. The partnership between the city and business helps local brands increase sales through an influx of new customers and raise awareness among a wide audience. Integration into the “Summer in Moscow” platform allows Moscow manufacturers to compete in the center of city traffic, use ready-made infrastructure and equipment, choose flexible and diverse participation scenarios in the project, receive informational support, and become part of a rich program of events.
“Made in Moscow” is a project of the Mayor of Moscow, implemented by the Department of Entrepreneurship and Innovative Development of the city of Moscow. Its goal is to promote local brands. Today, it has more than 7.5 thousand participants, and more than 36 thousand products made in the capital can be found on the website. Entrepreneurs have access to many free promotion tools provided by the city: placing products on the portal and in the branded store, mentions in the media and social networks, outdoor advertising, participation in the largest city projects and industry exhibitions, internet advertising, and much more.To become part of the entrepreneur community and use free support measures, you can do so on the websitebusiness.sdelanovmoskve.rf. More news about the capital business can be found insocial networksIn the project.
“Summer in Moscow”— a joint project of the city and business. Companies and entrepreneurs have for several years now been becoming partners of the capital and co-organizers of the main event of the season. This year, they are offered to become partners of key venues, create their own brand zone, make special offers for visitors, present products in the art pavilion, and book urban spaces for events. You can submit an application or contact the organizers on the project page.“Time of opportunities for business”.
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