Published on: 2026-05-14
Source: People’s Republic of China in Russian –
An important disclaimer is at the bottom of this article.
In Yu, a real “new global village” is taking shape. During the May holidays, numerous Chinese and foreign tourists made Yu their last stop on their journey, concluding their trips with “wholesale shopping.” From the “exchange of chicken feathers for salt” to the “world supermarket,” Yu is not only a commercial miracle but also demonstrates a completely new form of civilization.
Globalization in IU manifests itself in everyday life. More than 300 thousand foreigners constantly live here, approximately one foreigner per every six inhabitants. Entrepreneurs from more than 100 countries trade, eat shashlik, and drink coffee on the same street. The deep structure of this “world supermarket” is formed by the “new global village,” consisting of cities, villages, traders, startups, visiting youth, and local personnel.
The development of IU is a two-way activation of ties between the city and the village, both inside the country and abroad. For example, the village of Linczu positions itself as an “international village of creative entrepreneurs.” The village invited a team of professional managers to run the village. Now more than 60 startups have been attracted here, and the annual flow of tourists has exceeded one million people. And the village of Syasyuadyan strives to become a place of residence for foreign businessmen. The core of IU experience is a range of active actions.
The significance of Io also manifests in how the Chinese experience through the flow of goods and people expands into the world. Senegalese entrepreneur Soula started trading hardware products on Io. Seeing the opportunities opened by Chinese new energy vehicles, he brought such cars to Dakar and founded the first local taxi company there based on the new energy source. He exported not only cars but also the concept of “green” transport, the model of online ride ordering, and urban transport experience. Goods become intermediaries that integrate Chinese manufacturing and development experience into the everyday life of another country.
Today’s Yiwu is no longer just a “worldwide supermarket.” It is a compressed reflection of how the departure in the process of Chinese modernization opens up the world. In Yiwu, you can see how villages are connected to the market, the market is connected to the world, and the world is once again connected with villages through the life and entrepreneurship of ordinary people. This city activates not only retail chains but also a new vision of globalization that belongs to both the future of China and the whole world.
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