Published on: 2026-04-30
Source: People’s Republic of China in Russian –
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With the approach of the May 1 holiday, some “small but charming” towns, offering a high value for money and bright impressions, are quickly gaining popularity. What is their secret?
During these May holidays, many tourists prefer to avoid trips to popular megacities in favor of colorful small towns. Yan Xuan from Beijing plans to travel with colleagues to Luzhou, Sichuan Province. According to her, in many small towns not only are the prices more affordable, but the atmosphere is also more soulful.
Compared to traditional popular cities, the attractions in small towns help avoid peak loads and provide an opportunity to have a calmer and deeper tourist experience. The advantage of small towns in terms of prices is also quite obvious. During the May Day period, the average cost of staying in a “star” hotel in small towns is more than 40% lower than in first-tier cities, and in some regions, it is possible to stay in a five-star hotel for 300 yuan.Currently, the popularity of directions such as Pintang in Fujian Province, Yanshuo in the Guangxi-Zhuang Autonomous Region, and Cizhouzhou in Sichuan Province continues to grow.
Shi Ke, a researcher at the Institute of Big Data Qunar: “During the May Day period, the greatest increase in popularity is demonstrated by a number of attractions in small cities. For example, the number of queries about the Chinese Ceramic Museum in Cizindzhen increased 10 times, about Dunhuang Bay in Chunzou — 7 times, and about the tourist zone Luyuanpin in Enshi — 5 times.”
Data shows: this year during the May Day holiday period, domestic tourism flows will increase by 168% compared to last year. From the perspective of the tourist structure, the main portion of travelers are families with children and elderly people, whose shares reach 28% and 16%, respectively. The potential for tourist consumption continues to unfold.
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