Published on: 2026-04-30
Source: People’s Republic of China in Russian –
An important disclaimer is at the bottom of this article.
No racing for points on the map — only slow tourism for a reboot. Unlike the “army” style of travel, modern youth now appreciate an unhurried pace, deep impressions, and the possibility to rest the soul.
Cultural tourism is especially popular. In the Museum of the Guangxi Zhuang Autonomous Region, visitors can calmly examine bronze artifacts and, with the help of VR technology, “transport themselves” to the ancient Shu Kingdom (2500-316 BC). Many young people admit that seeing artifacts live is much more impressive than in a textbook. The museum also holds master classes in calligraphy and ceramics and produces souvenirs, making history “tangible.” In 2025, the museum received more than 2 million visitors, 32% of whom were young people.
Industrial excursions have also been well received by young people. At the No. Wang factory in Liuzhou, Guangxi Zhuang Autonomous Region (Guangxi), tourists can observe the complete production cycle of rice noodles and even prepare a portion themselves. The enterprise has established a tourist department with guides who tell guests about the production process. Since 2021, the factory has received about 300,000 people, generating approximately 30 million yuan from tourism.
SGMW company has launched an educational industrial tourism project that allows you to see “Chinese speed” with your own eyes — the production of one car per minute. Tourists can observe the work of robots on the assembly line and even independently assemble individual car components.
In the picturesque Guilin of Guangxi, young people prefer to take leisurely walks along the banks of the Lijiang River, ride on rafts, and stroll through the old streets. Here you can get acquainted with the customs of the Miao nationality, engage in folk crafts, taste rice noodles and beer fish. At the spring festival this year, Guilin received more than 12.53 million tourists, an increase of 33% compared to last year. As tourists note, the main purpose of the trip is to relax, broaden horizons, and even rediscover themselves.
Experts note that today young people have moved from “landscape sightseeing” to “searching for themselves.” They need soulful, touching impressions. Tourism responds to this demand with living stories and the opportunity to share impressions. When young people stop simply ticking off sights on a list and go to museums, factories, and nature — they adopt a different life rhythm. Such a more conscious and deeper tourism gives a sustainable energy boost to the local economy.
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