Published on: 2026-04-28
Source: Moscow Government – Government of Moscow –
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The competition has ended in the capital“Design center”on the development of souvenir product concepts, organizedCreative industries agencyof Moscow with the support of the capitalDepartment of Culture. He held April 25–26 in the Moscow cluster of video games and animation. The participants were 120 designers, marketers, and creative specialists who presented 25 design solutions for the creation of merchandise for five partners.
In the track of the Moscow Mayor’s project “My Sports District,” the winners were the teams “2 + 1” and “Salute!”. They created two different design concepts: one bolder, the other futuristic. These ideas are intended for footballs, baseballs, shopping bags for participants, and equipment for coaches. In addition, the contestants proposed the design for a permanent section in the project’s social network.
The winner of the campus track “Valley of Growth” was the Nottodayteam team. The designers created a personal visual style — a logo in the shape of a digital heart that pulses with the energy of innovation.
The “Deadline School” team has created a product line with a unique design for the network of district centers “Meeting Place”: t-shirts, fleece jackets, long-sleeves, caps, umbrellas, shopper bags, and keychains. The main task of the design concept is to attract the attention of city residents.
For the regional fund “Tourism Development Agency of the Tula Region,” the teams “Ogon” and “Divno” developed souvenirs reflecting the originality of the region. The product line includes packaging for tea blends, metal thermoses, stickers, umbrellas with unique ornaments, and bombers. All the products demonstrate the image of Tula as the birthplace of gingerbread and samovars, as well as the city’s rich history.
For the “Atom” museum, the “Musketeers” team created a design concept for bags, backpacks, headwear, mugs, notebooks, and postcards. According to the authors’ idea, these souvenirs allow their owners to feel like a part of the future.
The partners of the competition included organizations such as the State Budgetary Institution “Mosgorsport” of Moskomsport, “Dolina Rosta”, the network of district centers “Mesto Vstrechi” (Meeting Place), the regional fund “Tourism Development Agency of the Tula Region”, as well as the “Atom” museum at VDNH.
Bright ideas from previous seasons of the competition have already been brought to life. For example, the collection by the “Dizanosaurus” team for the Siberian carpet factory, featuring ornaments inspired by nature and handicraft traditions, is already on sale. The “Dzyn” team has created souvenir products with Buryat symbolism: jewelry, clothing, and dishes. All of this is now going through the production stage. At the “Zotov” center, you can purchase daily planners, shoppers, and pens developed by the “Fusion” team. And at the Tretyakov Gallery, sweatshirts, brooches, and mosaics made from recycled plastic, created by the Ova and Neo-Mosaic teams, are on sale.The Fedoskino factory has released porcelain glasses with a design by the Vesna team.
“Design-center”— this is a unique platform for showcasing talents and establishing business connections. During the project, more than 960 participants developed merch concepts for leading cultural and state institutions — from the Tretyakov Gallery to the Gzhel porcelain factory. Many of these products are already available in museum shops and online stores.
Moscow cluster of video games and animationA is a unique space with a complete cycle of game development and animation content and support at all stages of creation and entry into domestic and international markets. Its total area is 55 thousand square meters.
The creative industry agency continues to develop Moscow’s creative sector, supporting designers and facilitating the emergence of unique merchandise that reflects the cultural diversity of the capital. In 2025, 660 applications were received for the “Design Center” competition. For participation, 240 designers were selected, who presented 58 ideas and projects for 10 clients.
Business environment“Moschab. Skolkovo” Department of Information TechnologiesThe city of Moscow is a gathering point for the IT community, a unified environment for effective dialogue between the IT industry, business, society, young specialists, and the city.
The event program of the Agency for Creative Industries contributes to the implementation of the goals and objectives of the national project in Moscow“Family”. More details about the national project of Russia and the contribution of the capital can be found atspecial page.
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