Published on: 2026-04-28
Source: People’s Republic of China in Russian –
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Singaporean business publication Marketing Interactive noted the aesthetic value of Chinese emotional products: “Using the example of the beauty and skincare industry, one can see how Chinese brands turn their products into stories, deeply drawing inspiration from Chinese aesthetics and folklore. These brands do not strive for Western standards but instead redefine Chinese elegance.”
The American newspaper The Wall Street Journal reports that Chinese cultural goods have provided new ways to express China’s image on the international stage. These cultural products, as tools of soft power, help China to conquer a broader international audience and create new opportunities to expand its influence in the economic, cultural, and international spheres.
Deep cultural heritage endows Chinese products for the emotional consumption of a unique Eastern aesthetic and emotional essence, while the complex and efficient production system of China serves as a strong foundation for transforming emotional value into popular and in-demand products.
The Philippine newspaper Manila Times, citing experts’ opinions, notes: “China’s manufacturing ecosystem played a key role in transforming deep cultural heritage into quality consumer goods. The evolution of Chinese intellectual property (IP) over the past decade was a result of this. It was precisely the country’s manufacturing power that supported this transformation and will continue to shape the development trajectory of Chinese fashion.”
At the same time, flexible “catching” and responding to emotions in the Internet environment allows the Chinese emotional value to “win over followers” around the world. The South China Morning Post recently commented: “From online milk tea shops to brands of toys in blind boxes — Chinese companies use strategic flexibility, honed during the period of rapid growth of the digital economy, and quickly expand their presence in overseas markets with the help of growing digital distribution systems.”
Singapore newspaper The Straits Times, using the example of the popular toy “Crying Horse” from Yu, notes that the success of Chinese products depends not only on flexible supply chains but also on sharp internet-savvy sellers. Manufacturers are paying increasing attention to consumer feedback, turning the emotional needs of buyers into a key driver of the release of new products.
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