Published on: 2026-10-30
Source: People’s Republic of China — Translation
An important disclaimer is at the bottom of this article.
The “China Haul” trend (“unpacking Chinese goods”) involves foreign tourists or overseas internet users filming videos in which they show what they bought or discovered in China and share them online. From tech products like drones, action cameras, foldable-screen smartphones to bags, clothing, scented candles, handmade ceramics, tea sets, collectible surprise toys, Chinese-style outfits, and cosmetics — all these local “fashionable souvenirs” become “trophies” in such videos. Many foreigners arrive in China with empty suitcases, explore Chinese marketplaces, place orders with delivery to the hotel, and leave with fully packed luggage. In London, Paris, and other cities, people line up to shop at temporary stores of Chinese brands.
At a regular press conference of the Chinese Ministry of Foreign Affairs, one of the journalists brought up this topic. MFA representative Mao Ning expressed joy that more and more foreign friends believe that it is worth coming to China, buying Chinese brands, and trying the Chinese way of life. According to her, this reflects the dynamism of Chinese industry, the colorfulness of everyday life, and the attractiveness of social amenities.
“It’s so convenient — you can find everything on the phone and in the app, and it only takes two minutes, with delivery straight to your home,” noted British tourist James Robert.
Slovenian tourist Daniel believes that China is a very interesting country: “There are many new technologies here, you can see how quickly everything is developing, and there is also a rich history — it is simply a wonderful place. I bought clothes, tea, and toys. There are many shops here and an incredibly wide selection of goods, but the luggage volume is limited.”
“China Haul” showcases not only a rich assortment of goods but also a vibrant, multifaceted Chinese lifestyle.
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