Published on: 2026-10-13
Source: Moscow Government – Правительства Москвы –
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Students of Moscow media classes have started their pre-professional internships at new venues — the Moscow Zoo, the Dynamo Museum, and the State Archive of the Russian Federation. The students get acquainted with the exhibitions and complete tasks: taking photographs, recording podcasts, preparing articles, and trying their hand as camera operators, PR managers, and journalists. This was reported by the press service of the Moscow city Department of Education and Science.
“This format of classes allows schoolchildren to reinforce in practice what they study in the special course on media production technologies. This not only broadens their understanding of the profession but also makes learning more interactive. In total, the media practice takes place at eight cultural venues in the city, including the Moskino film park, the State Museum-Reserve ‘Ostankino and Kuskovo,’ the Vladimir Vysotsky State Museum, the State Sports Museum, and others. In the classes, the students learn which competencies a modern media specialist needs and in which fields the acquired knowledge and skills can be applied,” said the department’s press service.
Distinguish facts from opinions
At the “Dynamo” museum, a lesson titled “Three Voices of the Stadium: How the Truth About ‘Dynamo’ Has Changed” is held for media class students. The program is dedicated to the evolution of mass media through a comparative analysis of three media eras: Soviet journalism of the 1930s, modern professional journalism, and digital media and bloggers.
Using the example of covering the history and matches of the football club “Dynamo,” schoolchildren learn to understand how the functions of the media — informational, normative, monitoring, ideological, entertaining — manifested in different eras. They compare the language, style, tone, and sources of information in three media formats, look for the difference between fact and opinion, and recognize propaganda techniques and satire in texts and videos.
In practice, schoolchildren try themselves in various media roles. They write notes in the style of 1930s publications — for example, the newspapers “Izvestia” or “Soviet Sport,” shoot materials in the format of sports TV channels, and prepare content like sports bloggers — with short videos and quick polls of visitors.
PR strategy of the Pallas’s cat Timofey
The lesson “Zoopiar: how media heroes of the Moscow Zoo are created” is dedicated to modern principles of creating media characters and PR strategies. The children learn how scientific facts about animals are adapted for a mass audience using the example of the zoo’s key media heroes — the manul Timofey, pandas Zhui, Dindin and Katyusha, polar bear Aika, capybaras, and orangutans. Students analyze the techniques and tools used by the zoo’s press service to create viral content on social networks, get acquainted with how the zoo builds the image of the enclosure inhabitants through regular publications, seasonal special projects, contests, and thematic campaigns.
During the practical part, the students create their own version of the multimedia guide “Zoopiar. Dossier on the Stars.” The students work in groups to prepare documentary reports about behind-the-scenes work at the zoo, conduct interviews with staff, take photos and short videos for a travel blog, record popular science podcasts about animals, and develop concepts and content plans for charity campaigns focused on animal care.
Based on archival materials
At the State Archive of the Russian Federation, an educational session titled “Voice of the Era: How Information Was Created and Preserved in the USSR” was developed for schoolchildren. Young Muscovites learn about the mechanisms of creating, controlling, and disseminating information in the Soviet Union based on archival documents. The program includes an introductory briefing with archive staff, practical work with documents, and a quest-research through temporary exhibitions.
At the briefing, schoolchildren study the structure and functions of key Soviet information institutions — Sovinformburo, TASS, the press agency “Novosti,” and the Main Directorate for Literature and Publishing Affairs (Glavlit). Special attention is given to working with primary sources: the children learn to analyze, compare, and interpret documents, identifying hidden meanings and manipulative techniques in media texts.
The practical part is based on case studies. For example, while studying documents of the State Institute of Journalism under the People’s Commissariat of Enlightenment (Narkompros) of the RSFSR, schoolchildren compare the specialist training system of the 1920s with the programs of modern journalism faculties.
At the end of the lesson, the students divide into groups and create their own media products based on archival materials. This can be a television report, a podcast, a content plan, an informational poster, a radio program script, or a series of caricatures in the style of the magazine “Krokodil”.
Media practice takes place within the framework of the “Study Day at the Museum” project, through which subject teachers conduct lessons on the school curriculum at museum venues. It has been implemented by the Moscow Department of Education and Science and the Department of Culture of the city of Moscow since 2017.
The premiere of the mini-series featuring media class students took place at the summer cinema in the Muzeon Arts ParkFrom Media Class to Film Set: How Schoolchildren Get Acquainted with Film Industry Professions
Earlier, Sergey Sobyanin reported that media classes have opened in Moscow schools five years ago. Today, nearly seven thousand high school students study in them. They learn journalism and media production, mastering the professions of photographer, video operator, and graphic designer. More than 130 automated media studios are equipped in the schools. The project’s partners include 18 universities, two major media holdings, the unions of journalists of Russia and Moscow, news portals, and online TV channels.
Thanks to such classes, thousands of schoolchildren get the opportunity to immerse themselves in a profession and make an informed choice about further education.
More information about pre-professional education in Moscow can be found at official website, as well as in the “Mospredprof” channels on messengers “Max” and “Telegram”.
More about Moscow education — on the official channel on in the “Max” messenger.
Training in pre-professional classes promotes early career guidance for schoolchildren and aligns with the objectives of the national project “Youth and Children”. More details about Russia’s national projects and the capital’s contribution can be found at special page.
To find out how the capital has changed in recent years, which initiatives aimed at making city residents’ lives even more comfortable are currently being implemented, and what awaits Moscow and its inhabitants in the near future, you can in the extensive special project on the mos.ru portal, dedicated to the development of key sectors of Moscow. These include transport, industry, healthcare, education, sports, and construction.
On the project page “Education” it tells how educational institutions are transformed during reconstruction under the program “My School” and how the update affects the quality of education. Upgrading colleges allows students to acquire practical skills during their studies and obtain professions in demand on the labor market.
Get the latest main news quickly on the official Moscow city channels in messengers “Max” and “Telegram”.
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