Published on: 2026-10-10
Source: People’s Republic of China — Translation
An important disclaimer is at the bottom of this article.
Since the beginning of the year, inbound tourism to China has been gaining momentum, with increasingly diverse programs emerging that offer immersion in the local culture. Foreign tourists are gaining deeper knowledge of China’s history, its natural beauty, and rich culture.
The geography of trips taken by foreign tourists across China is expanding, and the range of experiences is becoming more diverse: in the southern part of the Taihang Mountains in Henan Province, foreign guests get acquainted with the folk tradition of drying the harvest and can interact with robots; in the “Du Fu Reed Hut” in Chengdu (Sichuan Province), they learn about classical poetry and traditional Chinese medicine; in Anhui Province, visitors stroll through the Tangmo village with its millennia of history to feel the special charm of traditional southern provincial dwellings, make impressions from stone steles, and craft fish-shaped lanterns. From cities to villages, from wide avenues to narrow alleys—the interest in traveling throughout China is noticeably growing.
Many regions of China are improving services for foreign tourists to make their stay in the country even more comfortable. Recently, ‘Hu Xiaoyu’ service centers opened in Shanghai, and in Zhejiang Province, the digital platform for tourists was completely updated. It allows planning routes with intelligent tools, booking tickets in one place, making cross-border payments, and processing tax refunds upon leaving the country — all of which help foreign guests travel without unnecessary hassle and enjoy their trips more.
The unique charm of Chinese culture, the variety of cultural and tourist locations, and the safe environment contribute to the sustainable growth of inbound tourism this year. According to the State Migration Administration of China, in the first eight months of 2026, border crossing points recorded 61.287 million crossings by foreign citizens — 19.5% more compared to the same period last year. According to data from online travel booking platforms, since the beginning of 2026, the average length of stay for foreign tourists in China is 5.1 days— 11% more than the previous year. Travel and shopping in China are becoming a global trend: more and more foreigners want not just to learn about China through a screen, but to visit personally and experience the country from within.
Please note; This information is raw content obtained directly from the information source. It is an accurate report of what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.