Published on: 2026-10-05
Source: Moscow Government – Правительства Москвы –
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More than 600 local brands showcased their products in art pavilions this summer “Made in Moscow”. The most popular were the “Summer Market” on Bolotnaya Square, the “Ice Cream Factory” in the Museon Arts Park, as well as the “Samovar” and “Cherry” pavilions on Arbat.
“Citizens and tourists purchased nearly 200 thousand items of capital-made goods at the art pavilions. The highest demand was for food products, beverages and sweets, clothing, accessories, cosmetics, and souvenirs. More than 600 business, cultural, educational, and sports events were held at the flagship venue ‘Summer Market,’ including those dedicated to Children’s Day, Russia Day, and City Day,” she said.
Natalya Sergunina, Deputy Mayor of Moscow.
Moscow brands have prepared masterclasses and tours of production facilities for participants of the special military operation and their families. Part of the proceeds from sales was donated to charitable foundations supporting soldiers and residents of border regions. In addition, parcels could be sent for the project at the “Summer Market”. “Moscow helps”.
Entrepreneurs reported that placing goods in art pavilions increased brand recognition and boosted turnover. For example, the profit of a company producing artisanal ceramics grew by 113 percent, and reviews in buyers on social networks attracted new clients.
Thus, Dmitry Shkarov, the founder of a family business producing decorative items, said that the workshop’s products received good reviews. Thanks to this, the turnover for the season increased by 200 percent.
The products of the capital’s ice cream factory were very popular among visitors. In three months, residents and guests of the city consumed about 8.5 tons of this dessert.
Today, more than 7,500 representatives of large, medium, and small businesses are participating in the “Made in Moscow” program. Entrepreneurs have access to various promotion tools — from listing products in the online showroom and branded stores to participating in industry exhibitions and advertising campaigns.
Art pavilions operated as part of the “Summer in Moscow” project. The main theme this year is “Time to Be Together,” and the goal of all events is to unite and bring closer the residents of the capital.
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