Published on: 2026-09-26
Source: Moscow Government – Правительства Москвы –
An important disclaimer is at the bottom of this article.
Moscow Fashion Week will be held at the Central Exhibition Hall “Manege” from September 26 to October 1. It is organized by the Fashion Fund with the support of the Moscow Government, and for the second time, the “Made in Moscow” project, which helps promote local brands, will be the co-organizer of the market and showroom.
“Moscow Fashion Week is one of the tools for promoting capital city manufacturers. 58 participants of the ‘Made in Moscow’ project will showcase products at the market. Event visitors will be able to purchase clothing, footwear, accessories, and much more. 17 companies will present their new collections in individual shows. And on September 29, at the collective show of the ‘Made in Moscow’ project, models will demonstrate looks from about 35 local brands,” she noted
Kristina Kostroma, head of the Department of Entrepreneurship and Innovative Development of the city of Moscow.
Participants of the “Made in Moscow” project show great interest in the event. Moscow Fashion Week provides an opportunity to showcase products not only to the general public but also to industry experts, establish business contacts, discuss collaborations, attract media and bloggers, strengthen brand reputation, assess interest in new items, and gain additional income for developing future collections.
The experience of Moscow Fashion Week, which took place in March, confirmed the effectiveness of the format. Brands that presented products at the market and shows recorded an increase in sales, expanded media coverage and brand awareness, were able to communicate with the audience, attract new customers, and exchange professional experience.
Thus, the family business of Olga and Vladimir Dolgopolov, which has been producing headwear in the capital for over 30 years using Italian equipment, regularly participates in city projects, including “Summer in Moscow,” “Winter in Moscow,” and Moscow Fashion Week. Participation in the market in March 2026 brought the brand four new B2B contracts and offers for placement in retail outlets outside the capital: in TSUM in Syktyvkar, a multi-brand store in St. Petersburg, the “Gostinets” store in Suzdal, as well as on the Russian designers’ platform in Kazakhstan. At the market itself, the entrepreneurs sold more than 200 items for a total amount exceeding 1.5 million rubles.
Anna Loginova’s porcelain jewelry brand gained federal exposure thanks to participation in the market — the products were featured on a TV channel, which led to an influx of new customers and a noticeable increase in sales. At the same time, demand on the platform exceeded regular offline demand by one and a half times.
The designer clothing brand under the leadership of Sandra Gutsati is also participating in Moscow Fashion Week not for the first time. According to the founder, the event allows not only to spectacularly present new collections on the runway but also to build professional collaborations and receive audience feedback. This feedback helps improve the assortment. Consistently high sales at the market become a resource for the brand’s development and the creation of new collections.
In addition to the market and shows, the Moscow Fashion Week program includes a lecture series. Invited experts and entrepreneurs from the “Made in Moscow” project participants will speak to the audience. The focus is on the traditions and history of fashion, the Russian cultural code in the fashion industry, promotion tools for emerging designers, key trends in design and aesthetics, as well as forecasts for the development of the fashion industry.
To visit the market, showroom, and lecture hall of Moscow Fashion Week, it is necessary to register in advance at official website events. The market and showroom will be open every day during the industry exhibition from 1:00 PM to 9:00 PM.
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