Published on: 2026-09-09
Source: Moscow Government – Правительства Москвы –
An important disclaimer is at the bottom of this article.
In the flagship stores of the ‘Made in Moscow’ project, you can purchase dozens of names of skincare and decorative cosmetics from local brands, as well as hair accessories. Among the founders of the brands are professionals of the domestic beauty industry: hairdressers, makeup artists, cosmetologists, and chemical technologists. They have worked in the market for many years, are well acquainted with the needs of their clients, and offer high-quality products that help care for hair and skin, as well as accessories for creating vibrant looks. On World Beauty Day, we talk about creams, masks, shampoos, scrubs, eyeshadows, lipsticks, and other products developed by metropolitan specialists.
Products are presented in the brand stores of the “Made in Moscow” project in the district centers “Meeting Place” (“Angara”, “Baikonur”, “Biryusinka”, and “Mars”), as well as in the innovative cluster “Lomonosov”. More details about local brands and their products can be read at official website of the project. There is also an online catalog published with an extended range of products.
Facial skin care
Brand Miraflores offers cosmetic products with plant extracts for facial skin care. The company’s assortment includes a light cleansing mousse, an essence that helps combat puffiness, restorative serums, day and night creams, tonics, masks, liquid patches, and oils. The products are suitable for different skin types and ages. The brand’s products are not tested on animals.
The co-founder of the brand is a cosmetologist-aesthetician and a chemical technologist Tatyana Patratskaya — has been studying how skin works for almost 20 years. She patented a method for obtaining extracts from young plants and creates new skincare products.
“We apply all our knowledge and experience gained over many years of studying cosmetology to create effective yet natural cosmetics. Recently, the brand updated its line of phyto products, including introducing premium products under Plasma Botanica,” Tatiana said.
Emphasize natural beauty
Helping people feel confident and beautiful is one of the brand’s main ideas Mishlav. The company offers decorative cosmetics for creating various looks, including for those who prefer a “no-makeup makeup” look. This technique makes the face appear as natural as possible. Among the brand’s products are pencils, eyeshadows, and eyebrow pomade, lip glosses, balms and lipstick, gel mascara for eyelashes, and skin cleansing products.
The founder of the brand is a professional makeup artist Ekaterina Medvedeva — notes that she tries to reveal and emphasize the natural beauty of girls with the help of makeup. Participation in the “Made in Moscow” project became an important step in the development of her business.
“We had the opportunity to present our products to a wide audience and establish contacts with other market participants. This gave us new ideas for improving our products and expanding our range. This summer, our goods sold quite well. Compared to last year, the company managed to sell 53 percent more products. Our lipsticks and glosses turned out to be especially popular and eventually became flagship products,” noted Ekaterina.
Choose a hair product
Brand Anntorioko produces care cosmetics made from natural ingredients for hair and the skin of the scalp and body. The range includes shampoos, shower gels, conditioners, serums, and masks. They help to deal with dryness, tangling, brittleness, and hair loss, as well as with itching and flaking of the scalp in both men and women. In addition, the company offers compact solid-format products that are convenient to take on trips, such as sulfate-free shampoos.
The founder of the company, Anna Kotova, is a certified hairdresser-stylist and cosmetic production technologist. She personally formulates the recipes for the care products. This summer, Anna Kotova held a master class on making solid shampoos in the art pavilion on Bolotnaya Square, which were then sent to participants in the special military operation as humanitarian aid.
“Throughout my journey in the profession of hairdresser-stylist, I studied the compositions of various cosmetic products. That’s how I came up with the idea to create natural products that would help care for hair and scalp not only effectively but also gently. The brand’s products are developed taking into account individual characteristics and are suitable for different types of scalp and hair,” Anna told us.
Products from the brand also help to care for the beauty of hair “VlasKosa”. The company manufactures removable reusable hair accessories made from kanekalon — an artificial fiber used for braiding afro braids, dreadlocks, and creating bright hairstyles with the help of colorful elastics and tails. They are suitable for hair of different types and lengths, helping to quickly create a stylish look for both adults and children.
The brand creator Nina Kiseleva is an active stylist-hairdresser and braiding master. This summer she conducted master classes in the art pavilion “Summer Market” on Bolotnaya Square. At the classes, visitors got acquainted with her hair products, which led to the entrepreneur gaining new professional contacts and increased sales of goods.
“Made in Moscow” is a project of the Mayor of Moscow, implemented by the city Department of Entrepreneurship and Innovative Development. Its goal is to promote local brands. Today, it has more than 7,500 participants, and the website features over 36,000 products created in the capital. Entrepreneurs have access to many free promotional tools provided by the city: product placement on the portal and in branded stores, mentions in the media and social networks, outdoor advertising, participation in major city projects and industry exhibitions, internet advertising, and much more. You can become part of the entrepreneur community and take advantage of free support measures on the website business.madeinmoscow.rf. More news about the capital’s business — on the project’s social media page «VKontakte».
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