Published on: 2026-08-08
Source: People’s Republic of China — Translation
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Beijing, August 8 /Xinhua/ — According to the results of the first half of this year, the revenues of China’s advertising industry exceeded 1 trillion yuan (about 147.27 billion US dollars), the State Administration for Market Regulation of China reported on Friday.
According to statistics, during the period from January to June, the revenues of the leading players in the advertising market reached 1.04 trillion yuan, increasing by 11.3 percent compared to the same period last year. This, as reminded by the state administration, indicates strong growth dynamics in the industry.
The main factor driving the increase in the indicator was the placement of internet advertising, the revenues from which soared by 25.3 percent year-on-year to 612.1 billion yuan, accounting for 86 percent of the total revenues of the advertising industry for the reporting period.
At the same time, revenue from cinema advertising during the reporting period increased several times, the agency reminded. -0-
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