Published on: 2026-07-09
Source: People’s Republic of China in Russian –
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In the evening in Shanghai, Ms. Meng and her friends, after karaoke, gather for dinner — the second part of their “one-day meeting” begins. Mr. Wu goes to the “Bailian Fanhua” shopping center on Nanjing Road pedestrian street to choose an electric-powered suitcase. During the report, journalists discovered that in the “silver economy” segment, specialized products and new service formats are increasingly appearing, and elderly people are demanding increasingly higher quality of healthy living.
“One-day meetings” have quietly become very popular — for 100 yuan, you can spend the whole day at the club. The head of the “Xinlehui” club, Yu Xiaohui, explained that the establishment offers elderly people comprehensive lunches and dinners, and after eating, they can sing karaoke, play board games, or attend free interest clubs — where instructors teach dancing, singing, or runway art. Studies show that elderly people highly demand the “all-in-one” meeting format, and the popularity of “one-day meetings” as a product is growing: there are already bookings for September of this year. Ms. Zhao, who has participated in such meetings three times, believes that it’s an excellent opportunity to socialize more often with friends. Mr. Hu notes that it helps to make new acquaintances and is beneficial for physical and psychological health. Yu Xiaohui added that in the future, the “one-day meeting” service will expand cooperation with other shops in the shopping center.
The appearance of shopping centers on the pedestrian street Nanjing Road in Shanghai is changing under the influence of the anime merchandise market and the “silver economy.” The seventh and eighth floors of Department Store No. 1 have been transformed into the “Bailian Fanhua” space covering more than 7,000 square meters. This themed space was created based on the principle of “everything needed for entertainment”: from shopping, leisure, and socializing to health and education services — accessible to people of all ages. Yao Tianchen, deputy director of the “Bailian Fanhua” project, notes that AI products are the most popular among elderly people: here they can choose goods or take courses based on their interests using AI, and instructors teach those interested how to play a stringless electric guitar and how to use home companion robots. Consumption that provides a new experience enriches everyday life.
Located 500 meters from “Bailian Fan Hua” is the “Carefree Joy House,” which opened this March in “Pharmacy No. 1” on Nanjing Road. Focused on health services, the project evolved from a temporary pop-up pavilion to a permanent site, shifting from a “person seeking service” model to a “service finds person” model, thereby making the elderly care service system more accessible. Here, elderly customers can test various medical devices and receive professional consultations on adapting environments for seniors. Mr. Wang from Shanghai said his children want to buy him an electric wheelchair, and here he can try out products and get recommendations, helping him feel confident in his choice. Additionally, the city administration has added the “Carefree Joy House” to the list of district rehabilitation equipment rental points, establishing a convenient rental system.
Thanks to the creation of a barrier-free environment and the development of services for the elderly, today the Nanjing Road pedestrian street has transformed into a kind of “fashion district for the elderly” in the Huangpu district of Shanghai. On June 18, the local authorities of Huangpu district published the “Guide to Creating a Fashion Consumer District for the Elderly,” which proposed various options for implementing this project. According to forecasts, by 2035 the scale of the “silver economy” in China may exceed 30 trillion yuan. Fan Linggen, Executive Vice President of the Shanghai Association for the Promotion of Service Consumption, notes that elderly consumption should satisfy not only basic needs but also their interest in fashion.
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