Published on: 2026-09-30
Source: Moscow Government – Правительства Москвы –
An important disclaimer is at the bottom of this article.
As part of Moscow Fashion Week, on September 29, a collective show of the participants of the project took place at the Central Exhibition Hall (CEH) “Manege”Made in Moscow“. It took place for the third time and has already become a tradition. Local brands were first presented in August — September 2025, and then again in March of this year.
The “Made in Moscow” project gives participants the opportunity to showcase items from their collections at the main event of the capital’s fashion industry. The show last Tuesday was one of the central events for local designers. It allowed presenting the diversity of Moscow fashion to the general public, experts, media representatives, and buyers.
The concept of the fashion show was “Your city — your runway.” For a city dweller who is constantly on the move, there are rarely opportunities to change clothes during the day. That is why the main trend for a relevant urban wardrobe is adaptability.
The stylist for this season’s show was Danil Furs, who created about 50 looks using items from over 35 local brands. Among them are clothing manufacturers VASSA&Co, Solangel, Eve&Esther, Lesel, Granny’s, Kolesman, Vera Yakimova, as well as bag and accessory brands Igor York, Ciaococca, Svyazat, Cardinal&Margo.
Danil Furs noted that the palette of images was dominated by bright natural shades: gold, yellow, red, green, and khaki.
“I love the boho aesthetic and wanted to showcase it in the fashion show through accessories. The main idea is not to blend into everyday life, to look at fashion trends in your own way, and to express individuality through details. For example, I decided to add colorful sports shoelaces as accessories because familiar styling can look fresh and interesting thanks to bright accents,” the stylist said.
The looks presented by the models are inspired by the nature of Danil Furs’s native Altai Krai. He especially highlighted the plaid trousers and a bomber jacket with a bright fur collar and floral print, over which a dress is worn.
The show was attended by more than 570 guests. Among them were stylists, designers, actors, and fashion bloggers such as Aleksey Sukharev, Maria Chervotkina, Kirill Bonapart, Inna Kombarova, Natalia Borisova, Alexandra Burimova, and many others.
The “Made in Moscow” project became a co-organizer of the market and showroom of Moscow Fashion Week for the second time. This season’s market features 58 brands participating in the project. The market and showroom are open from September 26 to October 1 at the Manege Central Exhibition Hall. They can be visited from 1:00 PM to 9:00 PM by prior registration on the website. Moscow Fashion Week.
“Made in Moscow” is a project of the Mayor of Moscow, implemented By the Department of Entrepreneurship and Innovative Development the city of Moscow. Its goal is to promote local brands. Today it has more than 7,500 participants, and the website features over 45,000 products made in the capital. Entrepreneurs have access to many free promotion tools provided by the city: product placement on the portal and in branded stores, mentions in media and social networks, outdoor advertising, participation in the largest city projects and industry exhibitions, Internet advertising, and much more. Becoming part of the community of entrepreneurs and using free support measures is possible on the website сделановмоскве.рф. More news about the capital’s business — on the project’s page in the social network “VKontakte”.
Presented on the mos.ru portal large-scale special project, dedicated to the development of key areas of Moscow. Among them are transport, industry, healthcare, education, sports, and construction. The special project helps to learn how the capital has changed over the past years, which initiatives aimed at making the life of citizens even more comfortable are currently being implemented, and what awaits Moscow and its residents in the near future.
On the project page “Economics” you can learn about the main indicators of the capital’s economic growth, its drivers and prospects, as well as which indicators can be achieved in the current year.
Quickly learn the main news on the official channels of the city of Moscow in messengers “Max” and “Telegram”.
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