Source: Moscow Government – Правительства Москвы –
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The capital has updated the online showroom “Made in Moscow”: it has become even more convenient for both buyers and business representatives. This was reported by Natalya Sergunina, Deputy Mayor of Moscow. The changes affected the design of the main page and the entrepreneur’s personal account, the registration system, and navigation
“Over four years, the platform’s audience has exceeded six million people. Today, the catalog features more than 45 thousand products from capital city brands. Among the most popular categories are clothing, jewelry, accessories, cosmetics, food products, home goods, and creative supplies,” noted Natalia Sergunina.
Now the homepage of the online platform greets users with a bright clickable illustration that leads to one of the current materials, for example, an article about apartment arrangement with links to Moscow manufacturers of furniture, textiles, and decor elements.
At the top, in addition to the catalog, there appeared sections dedicated to seasonal urban projects and social entrepreneurship, a participant registration button, and the possibility to switch from consumer goods to products for business. The search mechanism was supplemented with new filters and subcategories.
The update also affected the functionality for program residents. In the entrepreneur’s personal account, it became possible to add another user who will moderate information about the company and its assortment. In addition, several trademarks can now be linked to one account. The statuses of applications for receiving support measures are also tracked there. The process of onboarding new entrepreneurs has been automated.
The “Made in Moscow” program unites more than 7,500 companies from large, medium, and small businesses. They produce products in 35 different categories. Over four years, the project has helped participants earn additional income over 3.6 billion rubles, and more than 18 million shoppers visited the festival venues and markets.
Moscow is constantly developing digital services for entrepreneurs. Recently, a neuro-consultant for city support measures was launched on the “Moscow Small Business” project website. The “Digital Advisor” service helps navigate existing tools, quickly finds the necessary information, and suggests further steps.
Creating comfortable conditions for business development is carried out within the framework of the federal project “Small and Medium Entrepreneurship and Support for Individual Entrepreneurial Initiative,” which is part of the national project “Effective and Competitive Economy”, as well as the Moscow Mayor’s strategy to support the capital’s entrepreneurship. More about Russia’s national projects and the capital’s contribution can be found at special page.
Get the main news promptly through the official channels of the city of Moscow in messengers “Max” and “Telegram”.
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