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Muscovites named the most in-demand topics and formats of business training

Muscovites named the most in-demand topics and formats of business training

Published on: 2026-09-03

Source: Moscow Government – Правительства Москвы –

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More than 17,000 Muscovites participated in a study dedicated to the development of urban training programs for entrepreneurs. Survey participants included representatives of existing businesses as well as those planning to start their own business in the future. They named the most in-demand topics and formats of classes, and also shared whom they would like to see as lecturers. This was reported by Natalya Sergunina, Deputy Mayor of Moscow.

The study was conducted within the “Active Citizen” project, through a survey of users of the project’s services and resources. “Moscow Small Business” (MBM), as well as during in-depth interviews and focus groups of the All-Russian Public Opinion Research Center.

“The most popular learning format has become remote learning because it allows studying at a convenient time. Respondents want to see successful entrepreneurs as instructors, ready to share stories from their personal experience. At the same time, many pointed out that it is important to immediately consolidate the acquired knowledge in practice. The survey results will be taken into account when developing new courses and comprehensive programs,” noted Natalya Sergunina.

Among the in-person training events, the leaders were meetings with mentors, master classes, and business intensives. The latter attract with the opportunity to dive into a topic in a short time.

Among the most interesting fields of study were information technology, financial and personnel management, marketing, sales, and changes in legislation.

Currently in “Online academy” The mbm.mos.ru website has collected almost 400 free courses, video and audio lessons, webinar recordings, and podcasts for self-study. The library offers hundreds of useful articles on a wide range of topics — from logistics automation to lean manufacturing. In calendar Dozens of themed events and intensives appear every month.

For example, the course “Start Your Own Business: Begin Now” is popular among aspiring entrepreneurs. It includes eight modules that cover all stages—from forming an idea to attracting clients.

For those considering company development, an updated program was launched in May “Your Business: A New Level”. It mainly focuses on optimizing internal processes and increasing profits. In August, the list was supplemented by a course “Marketing as a System: From Market Analysis to Scaling” His listeners will learn to identify the target audience, choose promotion channels, and develop and implement a step-by-step strategy.

You can choose suitable training and get acquainted with other business tools at MBM website.

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Please note; This information is raw content obtained directly from the information source. It represents an accurate account of what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.