Published on: 2026-08-04
Source: Moscow Government – Правительства Москвы –
An important disclaimer is at the bottom of this article.
For several years now, art pavilions of the project promoting local brands have been appearing in popular places in the capital. “Made in Moscow”. These colorful market spaces are opened as part of the city projects ‘Winter in Moscow’ and ‘Summer in Moscow’.
In the pavilions, visitors relax, take photos, choose gifts, get acquainted with Moscow brands, and learn about the city’s history. For producers, these places have become a tool for direct sales and venues where they can present their brand to a wide audience. This season, during the first month of operation, the art pavilions were visited by almost 200 thousand people. Residents and guests of the city purchased more than 45 thousand items.
Which pavilions are open this summer
The flagship art pavilion is located in Repin Square on Bolotnaya Square. It changes its appearance every season — from “Station” to “Summer Market.” It houses a food court and an open-air café, the main stage, a cinema, and areas for playing badminton and table tennis.
One of the oldest art pavilions is the “Samovar” at the beginning of Arbat Street. It has maintained its place for two summers and one winter. Here you can find goods with city symbols, clothing, accessories, tea sets, tea from the “Moscow Tea Party” project, as well as souvenirs from the “Moscow” brand, city theaters, museums, and the zoo. The pavilion is decorated in the form of the famous samovar “Moscow Bank.” It symbolizes Russian traditions and hospitality.
The “Cherry” pavilion is also open on Arbat. It features candles, textiles, decor, and home fragrances. Visitors can have a smoothie and enjoy seasonal berries.
At New Arbat, there is an art pavilion called “Box of Chocolates.” Here you can buy chocolates, tea and coffee blends, healthy sweets, lemonades, and gingerbread, as well as products from the “Moscow Tea Party” project and the “Moscow” brand, souvenirs, home goods, and books about the capital.
On Trubnaya Square opposite the Central Market, there is the “Air Balloon” with children’s goods, books, and educational games. At the “Refrigerator” on Tverskoy Boulevard this summer, they sell refreshing drinks, snacks, and branded Moscow ice cream of the BRandIce brand from the JSC “BRPI” factory.
In the art pavilion “Ice Cream Factory” at the Muzeon Arts Park, guests are also offered cold desserts. Here you can find ice cream in various flavors, snacks, and refreshing drinks.
The art pavilions are open daily — on weekdays from 10:00 to 22:00 and on weekends from 09:00 to 22:00. Up-to-date information about the operation of the venues and events at Bolotnaya Square is published on the official project website “Summer in Moscow”.
“Rocket,” “Mandarin,” “Refrigerator,” and other pavilions from past seasons
Art pavilions also operated in previous seasons. For example, in winter, Muscovites and visitors to the capital could visit the “Gift Factory” on Bolotnaya Square with a conveyor belt and a huge ice rink. In “Mandarin” on Arbat, New Year’s souvenirs and household goods were sold, in “Skates” near TSUM — clothing, accessories, and jewelry by Moscow designers, and in “Red Ball” on Rozhdestvenka, products for children were offered. At the “Train” pavilion near the main entrance to Gorky Park, warm winter accessories, decorative and care cosmetics, household goods, and painted gingerbread were sold. At the “Gift Factory” site on the embankment of the Museon Park of Arts, one could buy clothing, interior items, books, and souvenirs, including products from the project “Youth of Moscow“. There were also pavilions “Box of Chocolates” on New Arbat, “Balloon” at Trubnaya Square, “Samovar” on Arbat, and “Refrigerator” on Tverskoy Boulevard.
Last summer, several more pavilions opened in the capital. At “Berry” in the business center “Moscow-City,” you could eat strawberries and other berries, as well as drink lemonade and smoothies. At the “Clothing” area opposite TSUM, products from Moscow designers were showcased. At the “Beauty Bus” on Arbat, visitors could get acquainted with decorative and skincare cosmetics. The “Rocket” pavilion on Rozhdestvenka sold children’s toys and books, and a play area was set up for little guests. At the “Refrigerator” areas on Kuznetsky Most Street, Tverskoy and Tsvetnoy Boulevards, visitors were offered Moscow ice cream, snacks, and soft drinks. At the “Chess Piece” pavilion on Gogolevsky Boulevard, you could buy books and board games, and at the “Pets” area in Hodynskoye Pole Park, pet products were available.
For many young brands, art pavilions have become the first step into offline and the main free platforms for promotion. Residents and visitors of the city gained access to high-quality goods made exclusively in the capital.
“Made in Moscow” is a project of the Mayor of Moscow, implemented by the city By the Department of Entrepreneurship and Innovative Development. Its goal is to promote local brands. Today, the project has more than 7,500 participants, and the website features over 36,000 products created in the capital. Entrepreneurs have access to many free promotional tools provided by the city: product placement on the portal and in branded stores, mentions in the media and social networks, outdoor advertising, participation in the largest city projects and industry exhibitions, internet advertising, and much more. You can become part of the entrepreneur community and use the free support measures on the website бизнес.сделановмоскве.рф. More news about the capital’s business — on the project’s pages at social networks.
“Summer in Moscow” — a joint project of the city and business. Companies and entrepreneurs have been partners of the capital and co-organizers of the main event of the season for several years now. Participation allows being at the epicenter of city traffic, using Moscow’s infrastructure, receiving informational support, and being part of a rich program. This year, entrepreneurs are offered the opportunity to become partners of key venues, create their own brand zone, make special offers for visitors, present products in art pavilions, and book city spaces for events. You can apply or contact the organizers on the project’s page. “Time of opportunities for business”.
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