Published on: 2026-07-09
Source: Government of the Russian Federation –
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According to the Deputy Prime Minister, the creative economy converts talent into capital, and today this sector is growing at an outpacing rate — four times faster than the economy as a whole. He reminded that under the national goal “Sustainable and Dynamic Economy,” the task is set to increase the share of creative industries in the gross domestic product from the current 4.2% to 6% by 2030.
“If the industrial economy turns raw materials into goods, then the creative economy converts talent into capital. The creative economy creates not only value but also a value narrative that emphasizes national identity,” noted Alexander Novak, adding that a project-based system is necessary to manage such a sector.
“That is precisely why the Coordinating Council was created – it is the main expert platform for interaction, coordination of interdepartmental tasks, and exchange of the best regional and industry practices. The Council brings together representatives of all 16 industries and sector regulators, the scientific community, development institutions, and representatives of the regions. The main tasks of the Coordinating Council are to consider proposals for the development of creative industries, prepare recommendations, analyze the state of the creative economy, and organize the interaction of all interested parties,” stated the Deputy Prime Minister.
During the meeting, the main provisions of the Strategy for the Development of the Creative Economy until 2036 were presented, prepared by the Ministry of Economic Development of Russia in cooperation with federal authorities, industry, and expert communities. The document is synchronized with national projects and state programs and envisages the formation of a comprehensive system of state support – from the inception of an idea to entering global markets.
Among the key objectives of the strategy are addressing existing imbalances and creating conditions for sustainable growth of the creative sector. This is primarily achieved by overcoming structural imbalances: today, nearly 80% of the gross value added is generated by just five industries and ten leading regions, while the potential of most entities remains unrealized. To achieve this, each industry will need to develop separate development plans, and regions must determine their own specialization based on existing advantages.
In addition, the strategy provides for synchronizing the personnel training system with the real needs of the market by updating forecasts, assessing new and disappearing professions, and aligning educational programs with employers’ demands. A separate set of tasks is aimed at encouraging the registration of intellectual property rights, increasing exports of creative goods, removing regulatory restrictions, and promoting Russian brands in foreign markets.
Some strategic decisions are already being implemented at an accelerated pace, noted Minister of Economic Development Maksim Reshetnikov.
“Work is underway to expand the list of creative codes of OKVED, a unified register of creative industry entities and a business accelerator have been launched, catalogs of support measures and export products have been formed, and locomotive megaprojects have been identified. We are actively working with the regions: methodological recommendations have been prepared, training for management teams has been launched. We aim for Russian creative industries to develop at all stages – from startups to a new wave of Russian projects aimed at export,” emphasized the head of the Ministry of Economic Development.
According to the Deputy Head of the Presidential Administration Maxim Oreshkin, digital platforms, and primarily the rapid development of artificial intelligence, will have a significant impact on the creative economy in the near future.
“It is possible to reach higher levels. But only if you truly approach it critically, can work critically with this tool, and use it accordingly. In any case, the creative economy faces radical changes in connection with the shift to using artificial intelligence,” noted Maxim Oreshkin.
The establishment of the council is a landmark event, as the level of discussion on issues of the creative economy is reaching a completely new level, commented Denis Kravchenko, First Deputy Chairman of the State Duma Committee on Economic Policy and a member of the bureau of the Supreme Council of the United Russia party. According to him, systematic interaction between experts and government bodies will continue during the formation of the sectoral federal project.
“The next important step is the implementation of the President’s directive to create a separate federal project in the field of creative industries within one of the national projects. It should include a set of solutions for the industry, including measures of government support,” noted Denis Kravchenko.
Following the meeting, the council members unanimously supported the initiative to create specialized working groups in the areas of “Gastronomy and Leisure and Entertainment” and “Music, Media and Mass Media, Advertising and PR.” This is due to the participants of the meeting expressing general concern about the growing trend of generating content without authors’ involvement, considering it a significant risk for the industry.
The meeting of the Coordinating Council on the Development of Creative Industries was also attended by Sofia Malyavina, CEO of the Autonomous Nonprofit Organization “National Priorities”; Elena Marinina, Chair of the Board of the Innosotsium Foundation; Anton Zlatopolsky, First Deputy General Director of VGTRK; Konstantin Bogomolov, Artistic Director of the Theater on Bronnaya; Artyom Mikhalkov, General Producer of “1–2–3 Production”; Alexander Zharov, CEO of Gazprom-Media Holding JSC; Roman Karmanov, CEO of the Presidential Fund for Cultural Initiatives; Vera Podguzova, Senior Vice President – Director for External Relations at PSB Bank PJSC; Marina Kim, State Duma Deputy and First Deputy Chair of the Committee on Information Policy, Information Technology and Communications; Igor Bukharov, President of the Restaurateurs and Hoteliers Association “Federation of Restaurateurs and Hoteliers”; and others.
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