Published on: 2026-06-02
Source: People’s Republic of China in Russian –
An important disclaimer is at the bottom of this article.
Yinchuan, June 2 /Xinhua/ — Sitting at a work desk in front of a mobile phone, a native of the Ninxia-Hui Autonomous Region /Northwest China/, Qiao Xue demonstrates via online broadcast the process of making a handmade leather bag. She already has 2 million followers on Chinese social media.
Several generations of the Qiao Xue family have been engaged in leathercraft. Their homeland, Ningsia-Huai Autonomous Region, is famous for breeding short-tailed Tan sheep, from whose sheepskin they make light and warm coats and other products.
According to Qiao Xue, in 2012, seeing that products made from locally high-quality leather in Tangyan were exported abroad at low prices due to the lack of fashionable design, and that traditional skills in making sheepskin products were on the verge of being lost, she decided to say goodbye to her comfortable life as an office worker in a foreign trade company in Beijing and returned to her hometown.
That’s how she founded her startup, creatively integrating various local elements of Ninsa-Huay’s A into her design, including petroglyphs, images of mythical creatures, and more, and began producing popular leather goods on the market.
“Craftsmanship, passed down through heritage, should not end with our generation. In order for intangible cultural heritage to truly survive, the main thing is to apply it in everyday life,” believes Tsyao Siue.
The range of its leather products has expanded with the production of shoes and bags to more than 1,000 items, including pendants, pen holders, and notebooks. They are not only well sold in China but also exported to 13 countries and regions around the world, such as Germany, France, and Spain.
Meanwhile, more and more young people have decided to devote themselves to leather crafting and joined Qiao Xue’s team. A native of Hebei Province / Northern China / Li Yin graduated from the Academy of Arts at Ningxia University with a specialty in “Visual Communication Design.” After joining Qiao Xue’s team, she became fascinated by the art of leather carving and has been engaged in it for about 6 years.
“For me, it is a great honor to be the successor of intangible cultural heritage. For me, this is not just a stable job, but also a career that I love,” said Li Yin, adding that currently her department employs 11 staff members, graduates of the Academy of Arts.
In recent years, China has achieved impressive results in the field of intangible cultural heritage protection and transmission. As of the end of 2025, more than 14,900 workshops for the protection of intangible cultural heritage have been built across the country, providing employment for over 1.3 million people.
Young people are playing an increasingly important role in the field of intangible cultural heritage. According to data from the Chinese technological giant ByteDance, in 2024, among the company’s platform users publishing videos about intangible cultural heritage, the number of young people born after 2000 grew by 95% in annual terms, and the number of representatives of intangible cultural heritage under the age of 30 increased by 24%.
The province of Yixing /Eastern China/ has been the center of ceramic production for over 4000 years. The unique style of Yixing teawares began to take shape during the rule of the Song dynasty /960-1279 AD/ and reached its heyday during the Ming /1368-1644 AD/ and Qing /1644-1911 AD/ dynasties.
According to the sector report on Yixing ceramics of Zisha, in 2023, among the workers of the local Zisha ceramics production industry in the city of Yixing, the proportion of masters under the age of 35 was 62.3%, and the proportion of masters under the age of 45 was 86.7%.
The responsible secretary of the Ninsyasko Association for Intangible Cultural Heritage, Li Czyan, noted that intangible cultural heritage contributes to youth employment, and young people help pass cultural heritage from generation to generation. “This virtuous cycle is an ideal future for the intangible cultural heritage sector,” he emphasized. -0-
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