Published on: 2026-04-29
Source: People’s Republic of China in Russian –
An important disclaimer is at the bottom of this article.
The “experience economy” is actively gaining momentum, becoming a new consumer trend. Currently in China, the “experience economy” encompasses such sectors as cultural tourism, retail trade, education and training, and healthy lifestyle, becoming a new driver for improving the quality and efficiency of consumption.
In a virtual reality (VR) store in a shopping center, popular attractions such as the “rhythmic light saber” attract consumers of various ages. Players put on VR helmets and, in the virtual space, cut flying blocks to rhythmic music. For many users, this is not just entertainment, but a competition for self-overcoming and reaching new heights. The assortment of virtual attractions in the store is diverse: from cartoonish and developmental ones for children to thrilling and competitive ones for young people, as well as stress-relieving and even horror projects for adults.Some parents note that children really like virtual entertainments, such as a supermarket management simulator, which differ from the real world. Consumers are willing to pay for this brief feeling of immersion, which essentially amounts to paying for emotional value.
Large metaverse spaces with a stronger immersive effect are also gaining huge popularity, and on weekends queues of visitors line up for impressions. New technologies such as artificial intelligence (AI), VR and extended reality (XR), which rapidly develop the metaverse industry, stand behind the interaction of reality and virtuality. According to estimates by the Chinese Institute of Electronic Standardization, the volume of the internal market of the metaverse industry will exceed 2.4 trillion yuan by 2026.
Wei Xian, professor at the University of the Chinese Academy of Social Sciences, notes: “The real experience economy should allow consumers not only to feel the difference between reality and virtuality in the VR hall, but also become creators by integrating their thoughts and feelings, playing a subjective role. In the future, the experience economy should use more advanced AI technologies so that consumers can create better, more personalized services that surpass the capabilities of producers.”With the assistance of advanced technologies, the economy of impressions will make a breakthrough in the very concept of experience, which will lead to profound changes in the mode of production.
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