Published on: 2026-05-28
Source: KAMAZ – An important disclaimer is at the bottom of this article.
Within the framework of the business program of the international specialized exhibition CTT EXPO/COMvex-2026, a session “Construction Technician of the Future: Who Will Win the Construction of 2030” was held at the PJSC “KAMAZ” booth.
The session was dedicated to what the construction site will be like in the coming years and what requirements the market already has for it now. At the center of the discussion was not abstract futurism, but a practical question: what technology truly helps the construction business minimize costs, work faster, and plan the operation of the fleet effectively. The moderator was a well-known auto expert, deputy editor-in-chief of the magazine “Za Rulem” (Behind the Wheel), Igor Morzharetto.
“KAMAZ”, as a leading Russian engineering company, understands the real needs of enterprises in the construction sector and offers specific solutions for the efficiency, manageability of the fleet, and its sustainable operation. Among the participants of the round table organized at the booth of the automotive giant was Sergey Nazarenko, the chief designer of innovative automobiles at PJSC “KAMAZ”.
In the course of the discussion, it was noted that today the construction industry operates under conditions of downtime, personnel shortages, strict requirements for deadlines, and the high cost of mistakes when choosing technologies. The market faces a dilemma: does the business need the simplest and most understandable machine that can be repaired “in the field,” or does it prefer a technology that ensures a high level of control, comfort, and transparency of operation?
Separate attention of the session participants was given to the expectations of the business from car manufacturers. The discussion focused on the practical criteria for choosing cars: quality of service, availability of solutions for specific tasks, manageable ownership costs, adaptation of technology to the sub-segment, and predictability of operation. As noted by Sergey Nazarenko, the chief designer of innovative cars at PJSC “KAMAZ,” today the automotive giant acts not just as a “seller,” but as a long-term partner for the construction business, offering modern services and digital tools for operational management.
“The Technician of the Future is not the maximum amount of electronics, but the maximum practical benefit for the owner, operator, and driver. For the construction segment, reliability, predictability, serviceability, and the ability to adapt vehicles to specific tasks are critical. At the same time, comfort, ergonomics, and digital tools are not ‘excess,’ but direct ways to reduce losses and maintain operational efficiency. ‘KAMAZ’ is capable and ready to communicate with the market in the language of comprehensive solutions, not just in the language of models and technical characteristics.”, – emphasizedSergey Nazarenko.
At the end of the session, participants familiarized themselves with the exhibition of PJSC “KAMAZ”, where various models of the latest generation K5 vehicles and solutions relevant to the construction segment were presented.
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