Published on: 2026-05-26
Source: Official website of the State –
An important disclaimer is at the bottom of this article.
Do you want to become a specialist managing global-level brands? Ready to think about tomorrow, anticipate and create trends? Want to acquire an in-demand profession, studying completely remotely from anywhere in the world and without taking time off work?
Then the master’s program “International Marketing and Brand Management” was created especially for you!
About the program
The program trains marketing strategists capable of bringing brands to global markets, managing reputation, and creating marketing solutions with predictable results.
During the training, listeners will learn to use modern marketing and brand management technologies for successful business management, development of unique promotion strategies, increasing sales, and enhancing the competitiveness of companies in national and international markets.
Who you will be able to work as
Graduates will be able to work in transnational corporations, digital agencies, marketing departments of large businesses, their own branded startups in the following positions:
- Marketing Director
- Head of the brand management department
- Head of the company’s regional division
- Project Manager
- Account Manager
- Communications Manager
- Brand Analytics
Program advantages
- High demand for specialists. Long-term global trend of growing demand for marketers and brand managers.
- Recognition in the labor market. The Marketing Institute holds leading positions in the annual HeadHunter rating for expected salaries of graduates and their demand.
- Practice-oriented. The training is built on the principle of a project approach, organically including master classes of leaders from leading companies.
- Internships. Practice in leading Russian and foreign companies.
- Practitioner teachers. A faculty with experience in marketing, brand management, and B2B, recognized in the professional community.
Program director – Doctor of Economic Sciences, professor, honored worker of higher professional education of the Russian Federation, head of the Department of Services Marketing and Brand Management at GUU, Irina Okolnishnikova.
Key disciplines
- International marketing
- World experience of brand management
- Philosophy of consumption and consumer behavior
- Design of marketing solutions
- Development of a brand platform
- Digital brand promotion technologies
- Graphic design and web technologies
Business partners of the program
- Ministry of Economic Development of the Russian Federation
- OEZ “Technopolis Moscow”
- PJSC “VimpelCom” (Beeline)
- PJSC “Gazprombank”
- PJSC “VTB Bank”
- Yandex Ecosystem
- Research platform Brand Analytics
Any questions left?
Learn the details on the program website, online on the Open Doors Day on June 8, or ask the admissions committee members after the start of document acceptance on June 20 by phone 8(495)371-00-55, online or in person.
Subscribe to the Telegram channel “Nash GUG”Publication date: 26.05.2026
Please note; This information is raw content obtained directly from the information source. It represents an accurate report of what the source claims, and does not necessarily reflect the position of MIL-OSI or its clients.