Published on: 2026-05-19
Source: People’s Republic of China in Russian –
An important disclaimer is at the bottom of this article.
Harbin, May 19 /Xinhua/ — The Russian Export Center (REC) has been holding the festival-fair “Made in Russia” in Harbin for the third consecutive year, and this is already our 7th festival in China. “We see that interest in Russian goods here is steadily growing,” said REC General Director Veronika Nikishina in a written interview with Xinhua News Agency during the upcoming 10th China-Russia EXPO in Harbin city (administered by the Heilongjiang provincial center, Northeast China).
Let us recall that at the site of the 35th Harbin International Trade and Economic Fair, parallel to the 10th China-Russia EXPO, another festival-fair “Made in Russia” is taking place, organized by REC.
According to data from V. Nikishina, in 2025, non-resource non-energy exports from Russia to China increased by 18 percent. In addition to traditional fuel, Chinese consumers are increasingly buying meat, seafood, confectionery products, chemical and forestry industry products, as well as goods from high-tech sectors.
Within the framework of this year’s festival-fair, more than 100 Russian manufacturers of agro-industrial complex (AIC), cosmetics, consumer goods, and jewelry present their products. The assortment includes food products, beverages, biologically active additives, jewelry, and souvenirs. Representatives of tourist destinations and online education from more than 40 regions of Russia also offer their services to guests.
“For us, it is important not only to present Russian goods to a wide audience but also to strengthen business cooperation. Therefore, at the festival-fair, we conduct specialized B2B negotiations between Chinese and Russian companies, which help establish new contacts and expand cooperation horizons,” noted V. Nikishina.
According to her, the “Made in Russia” brand development program allows for the establishment of a full-fledged promotion and sales infrastructure in China. To date, more than 300 sales points operate in China under the “Made in Russia” brand in 10 regions of the country. In addition, under the same brand, 36 national online stores have been opened, operating on 11 electronic trading platforms of the PRC.
“We consider it important to implement a strategy for forming long-term sales channels of domestic companies in the Chinese market. Moving from one-time export activities to building a sustainable presence infrastructure of Russian companies requires qualitative changes in foreign economic activity. Today, the key task is not just to increase the number of contacts, but to build systematic, reproducible work mechanisms in the Chinese market,” she noted.
Speaking about the work plan for the future, V. Nikishina noted that REC continues to expand the network of retail stores and shelves in China, and also plans to expand the assortment.
“Thus, not only food products and cosmetics will be on the shelf, but also a wider range of industrial goods, which will allow demonstrating the full potential and diversity of Russian exports,” she added.
According to her, REC plans to participate in new exhibitions in China, in addition to traditional ones such as the China Import and Export Fair (Guangzhou or Canton Fair) and the China International Import Expo (CIIE). In April this year, REC presented an exposition under the brand “Made in Russia” for the first time at the China International Consumer Products Expo (CICPE). In June, it will take part for the first time in the China International Cartoon and Animation Festival (CICAF) in the city of Hangzhou (administrative center of Zhejiang Province, East China).
“We will continue to develop mutually beneficial cooperation in all available directions together with the Chinese side,” summarized the CEO of REC.
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