Published on: 2026-04-29
Source: Moscow Government – Government of Moscow –
An important disclaimer is at the bottom of this article.
Capital entrepreneurs are actively participating in the large-scale city project “Winter in Moscow” and“Summer in Moscow”. This creates new opportunities for the development and growth of business, increasing sales and profit, as well as improving recognition.
It is happening nowapplication acceptanceparticipation in the new season of the “Summer in Moscow” project. Various support measures are provided to all those wishing: integration with the project’s key venues, inclusion of events in the event program, branding of urban infrastructure objects, placement of products in the art pavilion“Made in Moscow”and much more.
This summer, Moscow manufacturers of clothing, accessories, decorative cosmetics, skincare products, children’s games, toys, home decor items, and other goods will be able to present their products in a thematic art pavilion in popular locations in the capital. The free urban support measure has, for several years now, helped entrepreneurs obtain additional revenue, present their products to a wide audience, and strengthen their image.
For example,Charitable foundation “Golfstream”Participated in the project “Winter in Moscow” (2025/2026). The non-profit organization helps “silver” age people and children with limited health capabilities to realize their creative potential. The wards of the foundation sew soft toys and make shaped soap. The funds raised during the seasonal project were directed towards the rehabilitation of children with limited health capabilities. In addition, thanks to participation, the foundation was able to employ four more representatives of the older generation as staff and provide a rehabilitation program for one child.
Brand“Wash»As part of the “Winter in Moscow” project (2025/2026 season), aromatic candles and handcrafted home decor items were placed in the art pavilion. The revenue from participating in the project for the winter season was five times higher than that from online sales through the company’s website. The manufacturer conducted a survey of site visitors — 99 percent of the traffic consisted of users who learned about the brand through the “Made in Moscow” art pavilions.
Many other participants in seasonal urban projects note growth in sales volume and brand recognition. Thus, the capital’s natural skincare brandMeNoAgeParticipated in the “Summer in Moscow” project in 2025. Over three summer months, the brand’s revenue grew by 25 percent. Thanks to high demand, it expanded its product range. After participating in the seasonal project, the brand became more frequently recognized: at exhibitions and events where the brand was presented, visitors reported seeing its products in the art pavilion.
“Thanks to participation in the city project together with ‘Made in Moscow’, in the summer and winter of 2025 we received an excellent opportunity for direct contact with the audience. Visitors to the art pavilions became our regular customers, shared their experience of use, recommended the brand to relatives and acquaintances, specifically sent to other locations, which noticeably increased sales and helped grow the customer flow. This is very valuable for small brands without huge marketing budgets,” said Elena Noskova, the brand founder..
Moscow furniture brand“Trending space”also participated in the “Summer in Moscow” project in 2025. The company’s revenue from this increased by 30 percent compared to the same period last year. The manufacturer is currently discussing the possibility of mutually beneficial cooperation with one of the furniture brands, which will help reduce costs and optimize capacity.
“Our products were presented in the art pavilion ‘Made in Moscow’ at Bolotnaya Square. Participating in the city project is an important and highly desired event for the brand. We have several times increased the client base and the number of advertising integrations with bloggers, and the profit figures allowed us to invest money and expand the business,” said the brand co-founder Evgeny Melnikov.
To become part of the large-scale urban project “Summer in Moscow” and take advantage of free support measures, it is necessary to join the program for promoting local brands “Made in Moscow.” Applications can be submitted in the personal account on the websiteсделановмоскве.рф.
Participants of the project can be self-employed individuals, individual entrepreneurs, representatives of small, medium, and large businesses who have registered a Moscow TIN (Taxpayer Identification Number) for no less than six months before the application date and have a full or partial production cycle in the territory of the capital and any point of online sales. Entrepreneurs also have access to other free support measures: placement of goods in the online catalogsdelanovmoskve.rf, promotion on the project’s page in social networks, outdoor advertising, participation in industry exhibitions and special projects with the media.
“Made in Moscow” is a project by the Mayor of Moscow, implementedDepartment of Entrepreneurship and Innovation Development of the City of Moscow. The project’s goal is to promote local brands. Today, it counts more than 7,500 participants, and on the website, you can find over 36,000 products created in the capital. Entrepreneurs have access to a variety of free promotion tools provided by the city: placing products on the portal and in the branded store, mentions in the media and social networks, outdoor advertising, participation in the largest city projects and industry exhibitions, internet advertising, and much more. You can become part of the community and use the free support measures atsite. More news about the capital’s business — onproject pagein the social network “VKontakte”.
“Summer in Moscow” is a joint project of the city and businesses. Companies and entrepreneurs have been partners of the capital and co-organizers of the main seasonal event for several years now. Participation allows one to be in the epicenter of urban traffic, use the Moscow infrastructure, receive informational support, and be part of a rich program. This year, entrepreneurs are offered to become partners of key locations, create their own brand zone, make special offers for visitors, present products in an art pavilion, and book capital spaces for events.You can submit an application or contact the organizers on the project page“Time of opportunities for business”.
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