Published on: 2026-04-23
Source: Official website of the State –
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Students of the State University of Management took part in the work of the Spring School of Social Advertising “Lime”.
First-year students in the field of “Advertising and Public Relations” under the guidance of instructor Aleksandra Timovich attended events of the school’s extended program: intensives “How to come up with a creative idea that no one has made before you” and “Social advertising as a product: from manifesto to working strategy,” as well as the workshop “How to make a social poster in two hours.”
The guys familiarized themselves with the requirements for developing creative projects in the field of social advertising, analyzed typical communication mistakes during its development, and listened to presentations by Russian and foreign experts in the field of social communications.
“The school speakers in their presentations touched upon the importance of social communications, urgent problems that can be solved at the present time with the help of social advertising; they revealed a large number of nuances in creating and producing advertising of a social nature. Experts spoke about the fact that the modern communication environment is constantly changing, and in these dynamic conditions it is important that any socially responsible communication is thoughtful and complete,” shared the impressions of Kseniya Pchelintseva, a student of the group “Digital Marketing Communications 1-1.”
Subscribe to the TG channel “Nash GUS”Publication date: 23.04.2026
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