Published on: 2026-11-10
Source: People’s Republic of China — Translation
An important disclaimer is at the bottom of this article.
During the 9th China International Import Expo (CIIE), Andrey Radchuk, Marketing and Sales Director of the confectionery factory JSC “Bayan Sulu,” shared his experience of participating in the exhibition and spoke about plans to expand cooperation with Chinese partners. According to him, CIIE is an open platform that allows companies from different countries not only to showcase their products but also to jointly leverage the opportunities of the vast Chinese market.
A. Radchuk noted that “Bayan Sulu” is not participating in CIIE for the first time: four years ago, it exhibited independently at this exhibition. At the same time, the company participates in China only in CIIE — it is precisely here that it comes to establish business contacts. This indicates that the CIIE platform is open to foreign manufacturers, including companies that are directly seeking access to the Chinese market.
He emphasized that China is a complex market, but the company strives to learn and understand what Chinese consumers like. According to Andrey Radchuk, Kazakh chocolate is appreciated in China. The most attractive product for the Chinese market, he called natural chocolate with a cocoa product content of more than 40% and a rich chocolate flavor. According to his assessment, this is precisely the product that best meets the interests of Chinese consumers.
A company representative also stated that historically Kazakhstani business has been oriented towards nearby regions. Today, “Bayan Sulu” is expanding its supply geography and is striving to enter the market of mainland China, including the northern and northeastern areas. The company already exports to China, but the volume of supplies is still low considering the capacity of the Chinese market. That is why the company attends CIIE every time to present new products and find new clients.
Photo: the Kazakhstan booth at the agricultural and food products exhibition area within the framework of the 9th China International Import Expo (CIIE)
Photo: Marketing and Sales Director of the confectionery factory JSC “Bayan Sulu” Andrey Radchuk (right) and his colleague at the exhibition
Text and photo: Tao Lijiao
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