Published on: 2026-11-09
Source: Mosfilm Film Concern – An important disclaimer is at the bottom of this article.
The studio is located in a pavilion with an area of 1600 m² and was officially opened on July 9, 2026; even in pilot mode, more than 30 projects for film and advertising were shot here.
SberStudios Team
Behind the technical capabilities of the pavilion is a team that unites content production and technology development specialists with over 20 years of experience. SberStudios is led by Maksim Kozlov. The creative part of the work is carried out by creative director Aleksey Khramtsov, creative producer Fyodor Markushevich, and art director Murad Ibatullin, while the technical direction is supervised by Nikolay Pletenets. Market interaction is ensured by SberMarketing, which exclusively represents the studio’s services; Konstantin Polyanichev holds the position of executive director/director of the Technology Center at SberMarketing, and operational work is managed by Marina Zhuravlyova.
Alongside them, specialists in 3D graphics, Unreal Engine, volumetric filming, motion control, and visual effects are working on the projects. Their work is integrated into a single production process: the director, cameraman, and actors can evaluate and interact with the digital environment directly on set, even before the post-production stage.
How virtual production works
The central element of one of the world’s largest virtual production studios is a curved AOTO LED screen measuring 50 meters long and 9 meters high, with an arc diameter of about 22 meters. Virtual locations are displayed on it, and an optical tracking system adjusts the image according to the camera’s movement. This allows actors to interact with the visible environment, and the lighting and reflections on objects and costumes occur directly during filming.
The LED ceiling with an area of 315 m² can serve as a sky or a light source, while the rolling screens extend the digital space from the desired angle. Inside the main screen, there is a rotating platform with a diameter of 22.5 meters: it allows changing the position of decorations and objects relative to the virtual background without completely rearranging the set.
For complex and repeatable camera movements, the Mark Roberts Bolt X robot is used, which reproduces the specified trajectory with millimeter precision. In the volumetric studio, 56 synchronized cameras record the person from all sides, creating a moving photorealistic 3D model for movies, games, AR, and event formats.
Another area is AI VFX. The laboratory’s tools are used for face replacement and de-aging, digital makeup, lip-syncing, crowd generation, refinement of sets, lighting, and individual shot elements. As a result, filming can be planned independently of the season and time of day: shooting a winter episode in summer, and a space landscape in Moscow.
Movies and TV Series: studio projects
The pavilion’s capabilities have already been used in projects of various genres — from psychological thrillers to science fiction and dance dramas. Each of them required its own combination of physical sets and digital tools.
“Abyss.” In the psychological thriller by director Aleksey Ionov (Art Pictures Studio and “Vodород”), released in May, about 60% of the runtime was filmed in the 16th pavilion. The mountains of the North Caucasus and forest fires were recreated on an LED screen, and the actors’ movements were recorded using volumetric capture.
“Funboy U.” For the sci-fi action film by director Alexander Andryushchenko, a spinoff of the movie “One Hundred Years Ahead”, an alternative Moscow of the future was recreated using virtual production (VP) technology on an LED screen.
“Down.” In the thriller directed by Marius Vaisberg, the action takes place in a glass elevator in “Moscow-City,” which does not exist in reality. The physical set was surrounded by an LED wall, and action scenes were filmed using Bolt X.
“Sadko.” For the project of the film company STV, produced by Sergey Selyanov, some scenes were shot at SberStudios. The premiere is scheduled for 2028.
“Jive.” In the eight-episode drama directed by Danila Chashchin, a project by Okko and the company Sreda about ballroom dancing, volumetric and AI VFX solutions were used. Face replacement technology allowed transferring the actor’s face onto a professional dancer for complex choreographic scenes.
Advertising projects
The sum of SberStudios technologies allows the implementation of advertising projects where real sets and digital environments are combined into a single filming space. For example, for “Avito,” summer landscapes of dachas, deserts, taiga, and stormy seas were recreated while snow was still lying in Moscow, and Aleksandr Petrov was sent to virtual Mars for a SberCard commercial. In campaigns for Wildberries and Borealis, real sets with sand and water were combined with seascapes on an LED screen, and for Divage, a scene with the reflection of a digital sky in real water was created, completing the entire project in two weeks. Among the studio’s works is also Sber’s New Year’s video “Helping to Reach the Dream.”
In addition to film and advertising, SberStudios works with event formats — from conferences and presentations to immersive shows and broadcasts with XR effects. For example, during Sber’s conference “GigaConf,” the LED screen and pavilion ceiling became part of a large-scale scenography, and for the investment forum SberInvestments “Present — Future,” SberStudios produced a film.
Please note; This information is raw content obtained directly from the information source. It represents an accurate report of what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.