Published on: 2026-11-09
Source: People’s Republic of China — Translation
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From November 5 to 10, the 9th China International Import EXPO (CIIE) is taking place in Shanghai. The Russian Export Center (REC) is participating in the exhibition for the ninth consecutive year. This year, the area of the Russian pavilion is mainly 1,425 square meters. Among the participants are many companies certified “Made in Russia.”
The chief representative of REC in China, Evgeny Bazhov, shared his experience participating in CIIE in an interview and noted positive signals in the Chinese market for Russian companies. According to him, companies with the “Made in Russia” certificate are showing growth in revenue and profit—figures exceed last year’s by 40%. “This is a very good signal for us because ‘Made in Russia’ is a mark of quality assurance. And this is a good signal for the Chinese consumer, who sees that it is through this brand that they purchase traditional, natural, and the best products, the quality of which is guaranteed by the state,” he noted.
Bazhov reminded that REC is a state export support agency of the Russian Federation. One of the center’s key tasks is to create a positive image of Russia and Russian products. At the recent meeting of the governments of Russia and China in Saint Petersburg, both sides highly appreciated the contribution of REC and the “Made in Russia” brand promoted by it in China. “This is an indication that we are doing the right thing,” he emphasized.
According to him, Chinese citizens have a warm attitude towards the “Made in Russia” brand, thanks to the good quality and naturalness of the products. At the same time, it is important to transfer this attitude to the products themselves, which must meet the tastes of Chinese buyers, their expectations regarding packaging and sales channels. “It is precisely CIIE that allows these processes to be established and built,” Bazhov noted.
Noting the growing interest in healthy eating, he said that the exhibition features both traditional Russian sweets — ice cream, chocolate, cookies — as well as new items: skincare cosmetics, health products, dietary supplements for women’s beauty. Russian companies are adapting their products to the demands of Chinese buyers. Interest in dairy products is also growing: “This year, the export of dairy products from Russia to China has already exceeded the figures of previous years,” Bazhov said.
He also noted that the approach to working in the Chinese market has changed significantly: if previously Russian companies tried to sell what they themselves considered the best in Russia, he now recommends that they first come to China and find out what is in demand among Chinese consumers, and then meet this demand.
According to Bazhov, the sustainable development of the Chinese market and the expansion of openness policies open new opportunities for Russian companies. “The country is open to development and to new foreign products. This is a cornerstone factor for the development of cooperation. REC sees this potential and highly values it,” he said.
Text and Photo: Tao Lijiao
Photo: REC Chief Representative in China Yevgeny Bazhov at the Russian pavilion during the 9th CIIE exhibition
Photo: representatives of Chinese and Russian companies conduct negotiations at the Russian pavilion within the framework of the 9th CIIE exhibition
Photo: a booth at the Russian pavilion during the 9th CIIE exhibition
Photo: a booth in the Russian pavilion at the 9th CIIE exhibition
Photo: a booth in the Russian pavilion at the 9th CIIE exhibition
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