Published on: 2026-11-06
Source: People’s Republic of China — Translation
An important disclaimer is at the bottom of this article.
According to the Bureau of the China International Import EXPO, this year more than 2,000 companies are participating in CIIE for the first time. Among them are a significant number of enterprises included in the Fortune Global 500 and leading players in their respective industries.
The Ralph Lauren company’s booth occupies more than 300 sq. m. It presents the concept of the “ideal life” through the eyes of the brand’s founder in an immersive format. The South Korean company COSMAX NBT showcases the capabilities of the entire product creation chain within five sections — from planning and product development to worldwide delivery. Companies participating in the exhibition for the first time demonstrate a high level of engagement.
The biopharmaceutical company CSL Behring has presented four new products in China for the first time, and together with partners, it also demonstrated in China for the first time an intelligent medical system for diagnosing rare diseases. The system is based on artificial intelligence technologies and other digital solutions that help detect rare diseases at early stages.
According to Wang Yu, General Manager of CSL Behring in China, the Chinese market is one of the most important for CSL Behring. CIIE is a high-level platform that helps build common approaches, stimulate innovation, and develop collaboration. The company expects to use the multiplicative effect of the exhibition to accelerate the adoption and localization of advanced therapeutic solutions in China, as well as to integrate global innovations with the needs of the local market.
CIIE opens new opportunities for foreign small and medium-sized enterprises participating in the exhibition for the first time. This year, the well-known Omani brand Luban Island, specializing in frankincense products, made its debut at the exhibition. The company presented 14 items with Omani characteristics and, for the first time in the Chinese market, launched three new products, including essential oil from green frankincense. According to Asgari Amin, Head of Overseas Procurement at Luban Island, the China International Import Expo is a kind of “translator” that helps overcome language barriers and distances, turning distant production regions and ancient crafts into a tangible, visible, and olfactory experience — and allows quality products from around the world to enter the large Chinese market.
After the conclusion of CIIE, Luban Island will be located at the year-round trade and exhibition platform “Greenland Trade Port” “6+365”. This will enable the company to accelerate the transition from “exhibition debut” to permanent presence in the Chinese market.
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