Published on: 2026-04-20
Source: People’s Republic of China in Russian –
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Nanchang, April 20 /Xinhua/ — Amid the growing trend toward digital reading, the overall proportion of the reading population in China is expected to rise to 82.3 percent by 2025. These figures were revealed by a national survey, the results of which were published on Monday.
This indicator, which increased by 0.2 percentage points compared to 2024, underscores China’s efforts in building a ‘reading society’ in the country.
A survey conducted by the Chinese Academy of Press and Publications was announced at the 5th Conference on the Promotion of Reading in the Public, which started in the city of Nanchang (administrative center of Jiangxi Province, Eastern China).
According to the survey, in 2025 adult citizens of the Commonwealth of Independent States read an average of 8.39 books in print and electronic form, while the total number of works in digital reading exceeded 70 million titles.
The survey also showed that last year, 80.8% of adult citizens of China engaged in digital reading. More and more people began to turn to audiobooks and video reviews of books, with indicators rising from 38.5% and 5.7% in 2024 to 38.7% and 6.3% in 2025, respectively.
Strong demand has stimulated market development. According to the survey, the volume of China’s mass digital reading market nearly doubled over the five-year period, increasing from 30.25 billion yuan (about 4.4 billion USD) to 59.48 billion yuan.
Nevertheless, paper books have retained their appeal: 45.9% of adult citizens in China still prefer them compared to other reading formats. At the same time, in terms of content, literature has been particularly popular.
This reflects that, while enjoying the convenience of digital reading, the public has not diminished its need for deep immersion in reflection, systematic learning, and spiritual enrichment.
Wu Shulin, chairman of the China Publishers Association, believes that in the digital era, deep reading remains the foundation for personal growth, professional success, and moral education.
He called on the leadership to strengthen digital reading and make efforts to cultivate a culture of deep reading, encouraging readers to move from “fragmentary viewing” to “in-depth reading”.
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