Published on: 2026-10-16
Source: Moscow Government – Правительства Москвы –
An important disclaimer is at the bottom of this article.
Art pavilions in popular locations in the city center are one of the tools to support local businesses, which has already proven its economic effectiveness. Integration into seasonal city projects “Summer in Moscow” and “Winter in Moscow” through the “Made in Moscow” art pavilions gives Moscow producers the opportunity to present their products to a wide audience without additional costs for rent and advertising. They communicate directly with customers and receive valuable feedback from them. Meanwhile, residents and visitors of the capital can get acquainted with Moscow brands’ products and appreciate their quality.
This summer, visitors purchased almost 200 thousand products of local brands. The highest demand was for food products, including beverages and sweets, as well as clothing, accessories, cosmetics, and souvenirs. More than 600 local producers showcased their products in art pavilions in popular city locations.
Last winter, over million people. As a result, product sales doubled compared to 2024. This became another outcome of active cooperation between the city and businesses.
Participants of the “Made in Moscow” project shared how the art pavilions helped them earn additional income and contributed to the development of their business.
Success Stories
One of the participants is a brand of stylish hand-knitted bags and accessories. “I’m okay”. All products are made from high-quality cotton. Displaying them on the shelves of art pavilions increased revenue eightfold. This helped create a new product line. Afterwards, customers continued placing orders on the company’s official website. In addition, the number of followers on the brand’s social media pages increased.
Manufacturer of chocolate candies Bon gemma thanks to placement in winter art pavilions also benefited: revenue increased by 100 percent, and the assortment expanded by 10–15 percent.
More than three years ago, the home and office aroma diffuser brand became a participant in the “Made in Moscow” project Eviry. Its founder Andrey Afonin said that they managed to increase revenue for 2025 by 40 percent compared to 2024. In December and during the New Year holidays, sales grew by 45 percent, and website reach increased by 60 percent.
Founder of the wooden eco-toys brand “Curiosity” Svetlana Ofitserova first displayed her products on the shelves of art pavilions last winter. The toys were so popular with visitors that the first batch sold out completely. According to the manufacturer, after participating in the “Winter in Moscow” project, she received many new orders. This allowed her to produce 20 percent more goods than in the winter of 2024 and increase revenue by 35 percent.
Maria Vasilieva — the founder of the brand “Gypsum concrete” — is engaged in the production of gypsum products for interior decoration. Among them are sets of decorative stands, candlesticks, and candles. Cooperation with the “Winter in Moscow” project allowed for a 20 percent increase in revenue compared to last year. Website reach also grew by approximately 20 percent. Maria plans to use the additionally earned funds to expand the brand’s presence in retail outlets in Moscow and other regions of Russia.
Moscow became the leader in the number of awards at the Rising Brands contest “Know Ours”The Moscow Fashion Week featured a show of brands from the “Made in Moscow” project
City Support
Art pavilions “Made in Moscow” are not only retail outlets in popular locations in the city center, but also vibrant photo zones and atmospheric spaces where Moscow entrepreneurs consistently receive high visitor traffic, earn additional income, increase brand recognition, and interact with customers. Muscovites and visitors to the capital get acquainted with products from local brands and choose gifts for themselves and their loved ones.
To use various free urban support tools, it is necessary to join the program for promoting local brands “Made in Moscow.” The project participants can be self-employed individuals, individual entrepreneurs, representatives of small, medium, and large businesses who have registered a Moscow tax identification number (INN) at least six months before the application date, have a full or partial production cycle in the capital, and have at least one online sales channel on authorized platforms within the Russian Federation. Applications can be submitted through the personal account on the website сделановмоскве.рф.
“Made in Moscow” is a project by the Mayor of Moscow, implemented by the city authorities Department of Entrepreneurship and Innovative Development. Its goal is to promote local brands. Today, it has more than 7.5 thousand participants, and the website features over 45 thousand products created in the capital. Entrepreneurs have access to many free promotional tools provided by the city: product placement on the portal and in branded stores, mentions in media and social networks, outdoor advertising, participation in major city projects and industry exhibitions, internet advertising, and much more. To become part of the entrepreneurial community and take advantage of free support measures, you can visit the website сделановмоскве.рф. More news about the capital’s business can be found on the project’s page on the social network “VKontakte”.
A large-scale project is presented on the mos.ru portal special project, dedicated to the development of key sectors of Moscow. Among them are transport, industry, healthcare, education, sports, and construction. The special project helps to learn how the capital has changed over the past years, what initiatives, allowing the lives of residents to become even more comfortable, are currently being implemented, and what awaits Moscow and its inhabitants in the near future.
On the project page “Economy” you can learn about the main indicators of the capital’s economic growth, its drivers and prospects, as well as which indicators may be achieved this year.
Get the main news promptly through the official Moscow city channels on messengers “Max” and “Telegram”.
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