Published on: 2026-10-03
Source: Moscow Government – Правительства Москвы –
An important disclaimer is at the bottom of this article.
The award ceremony for the winners of the second season of the Moscow Government’s HR Management Award in the public sector, “In the Frame,” was held at the “Cinema Park Mosfilm” venue. The finalists were projects that help effectively attract, retain, and develop employees. The initiatives are based on new approaches to team management and digital services. The main indicator of their success was the tangible benefit for people.
The award was established by the decision of the Mayor of Moscow. It is organized by the Personnel Services Department of the Moscow Government. The competition helps to recognize the achievements of the best personnel teams in the country and to scale their expertise to a wide audience.
“Behind every project we received for the award, there are people who want to improve their work and the work of their colleagues. Helping newcomers settle in faster, finding new ways to engage young specialists, freeing teams from routine tasks, or creating an environment where people want to grow. It is especially valuable that such solutions appear not only in large departments but also in small organizations across the country. A strong HR project does not always require large budgets. Much more important are the people who see how things can be improved and are not afraid to change established processes. That is why we want the award to help identify such professionals, share their experience, and help the best practices find application in other teams and organizations,” said Polina Loginova, head of the Personnel Services Department of the Moscow Government.
This year, the award noticeably expanded its geography. Applications were received from teams across 60 regions of Russia. Thus, in its second season, the competition united even more practices from various parts of the country aimed at solving specific organizational challenges.
Projects were evaluated in three categories: “Federation,” “Region,” and “Capital.” There were four main nominations: “The Secret to a Successful Shot: Attraction,” “New Perspective: HR Innovations,” “In Focus: Retention,” and “Talent Academy: Development.” The latter two became the most popular this year. Such interest shows that today the priority of the public sector is to invest in people, help them reveal their potential, and create conditions for their long-term work in the team.
The winners were the teams of ANO “Professions of the Future”, JSC “Russian Railways”, PJSC “Aeroflot”, ANO “Agency for Tourism Development and Promotion of the Murmansk Region”, Secondary General Education School No. 34 of the Stary Oskol City District of the Belgorod Region, the Moscow City State Budgetary Institution “Mostransproekt”, the Alabuga Special Economic Zone, and the capital Department of Information Technology, the administration of the governor of Novgorod region, City Clinical Hospital No. 1 named after N.I. Pirogov, the Main Directorate of the Ministry of Emergency Situations of Russia for the city of Moscow, and PJSC Rostelecom.
“Strong digital systems are built not only on technologies but also on the ability to continuously reproduce expertise within the team. Our project ‘DIT. School’ is exactly about this: not waiting for the right specialists to appear on the market, but creating an environment where people grow along with the complexity of urban challenges. The award provides an opportunity to share this experience, compare our approach with other strong practices, and continue developing the project,” noted Ella Tonoyan, project leader, personnel development and training manager of the capital’s Department of Information Technology.
Natalya Tulinova, director of Secondary General Education School No. 34 of the Stary Oskol urban district in the Belgorod region, explained that the essence of their project is to retain the professional core staff and help each individual reveal their potential. Participation in the award, she said, allows them to reach a new level of professional dialogue: to receive feedback from experts, become acquainted with strong practices of colleagues, and identify growth points for their school and the teaching community.
The Deputy General Director of PJSC “Aeroflot” for Personnel and Organizational Development, Ilya Perfiliev, added that the “In the Frame” award is an opportunity not only to showcase achievements but also to see how sincerely and systematically employee care is developing across the country, which, as he noted, motivates and provides new ideas. Among the key developments of his team is a modular onboarding system: each module is responsible for a significant area (safety, communications, service) and can be implemented in stages. Transparent assessment of the newcomer’s progress and the mentor’s role help the employee feel confident faster and achieve results. Such practices can work in any industry where standards and employee engagement are important.
In addition, the teams from Rosstat, the State Public Institution Center for Traffic Management of the Moscow Government, the Moscow College of Management, Hospitality and Information Technologies “Tsaritsyno”, PJSC “Bank PSB”, KP “VDNH”, and the administration of Veliky Novgorod won in the special nominations.
Projects were evaluated by experts and top executives from the public sector and major companies, including the Bank of Russia, the Moscow School of Management “Skolkovo”, the Russian Presidential Academy of National Economy and Public Administration, and Gazprom Neft.
You can learn more about the award, the finalists, and the ceremony on the official website “On camera”.
Government of Moscow continues to develop modern approaches to working with personnel and to support strong HR teams. The “In the Frame” award helps share experience and spread best practices in the public sector.
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