Published on: 2026-10-01
Source: Moscow Government – Правительства Москвы –
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From September 28 to 30, the fourth BRICS+ Fashion Summit took place in the capital. It attracted experts from Russia and more than 60 other countries: Belarus, Kazakhstan, Brazil, China, Mexico, India, Malaysia, and others. The forum gathered designers, stylists, government officials, industry associations, business community representatives, university professors, journalists, and bloggers in Moscow. This was reported by Natalya Sergunina, Deputy Mayor of Moscow.
“Over four seasons, the BRICS+ Fashion Summit has brought together representatives from more than 100 countries—half of the world’s nations. Each year, forum participants discuss key industry issues. This time, the main topic was the impact of global economic, social, and technological transformations on the fashion industry,” said Natalia Sergunina.
The business program of the fourth season included 26 plenary sessions. They were devoted to supporting local brands, new trends in the international market, attracting investments, the role of folk crafts in the design industry, youth preferences, the use of artificial intelligence, and advanced materials.
The forum continued the tradition of holding exhibitions reflecting the multifaceted culture of Russia and other BRICS countries. The “Khokhloma” brand presented the exhibition “Khokhloma × Russian Designers.” The main idea of the project is to show, through collaboration with leading artists and designers, that modern clothing, accessories, furniture, and jewelry can be inspired by ancient crafts.
Thanks to previous seasons of the summit, 23 domestic designers from all over Russia, including Moscow, Saint Petersburg, Murmansk, Ulan-Ude, Yakutsk, and Komsomolsk-on-Amur, received invitations to participate in industry events in various countries. For example, they have already visited India, Tunisia, Costa Rica, the Republic of South Africa (RSA), and Ethiopia.
Large events like the BRICS fashion forum help promote domestic brands on the global market. Their participants present each other their advantages and potential, discuss promising development paths for the industry, and agree on mutual support and new projects.
In 2024, at the summit, a declaration was signed on the creation of the BRICS International Fashion Federation. It includes 60 states.
Last year, more than 260 professionals from 65 countries attended the forum. Special sessions dedicated to South Africa and Brazil were held for the delegates. Visitors to the “Native Motifs” exhibition got acquainted with the costumes of the peoples of Russia and current fashion looks based on them.
In addition, letters of intent were signed with the city of Rio de Janeiro and the organizers of Fashion Week in China. The documents envisage a long-term cultural and business partnership.
The BRICS+ fashion summit is held as part of Moscow Fashion Week.
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