Published on: 2026-08-22
Source: Moscow Government – Правительства Москвы –
An important disclaimer is at the bottom of this article.
Preparations are underway at the summer club “Moscow” on Tverskoy Boulevard for the upcoming festival “Mospitomec × Four-Legged Friend”, which will take place from August 27 to 30. In the run-up to the event, the roster of residents has been updated. Among them are local brands specializing in pet products, as well as those whose activities are not directly related to pet care.
At the end of summer, the Tverskoy Boulevard will host an exhibition-adoption event for animals from Moscow shelters, a mobile veterinary station, a lecture hall, and free retail pavilions featuring products from pet brands.
Lectures and feed tasting
One of the business partners of “Summer in Moscow” is the company “Valta Pet Products,” which has 30 years of experience in the pet industry. At the festival, it will present two projects: Brands4Pets — an online gallery of brands for pets, and “Tail-News” — a media project around which a community of people concerned with the quality of animal life has formed.
“Our main mission is to raise the culture of pet care and responsible attitude towards them. Urban projects provide an opportunity not only to share accumulated expertise but also to communicate directly with pet owners: to learn about their needs, difficulties, and habits. As a manufacturer company and one of the market leaders, we feel a great responsibility for the products, services, and initiatives we create. A live dialogue helps us find new growth points and ideas for future products and projects,” said Alena Golovchenko, director of the creative projects department of the company.
Alena Golovchenko continues the family business: the company was founded by her parents.
Visitors to the boulevard will be able not only to purchase specially selected foods and treats, toys, vitamins, accessories, and cosmetics for their pets but also to join an educational program. Lectures Veterinarians, cynologists, felinologists, and animal psychologists will read about the care, upbringing, and health of pets. A food tasting has been prepared for the animals, and their owners can participate in master classes, quizzes, and photo challenges.
Master classes and gifts
Another new participant in the “Summer in Moscow” project is the “Alyonka” coffee shop, which has designed its cafe with the “Summer at the Dacha” concept. City dwellers here will experience the atmosphere of a leisurely countryside retreat. The menu includes cocoa, cappuccino, refreshing drinks, fresh pastries, airy doughnuts, and desserts. The coffee shop’s signature item is the “Golden Key” latte — a proprietary signature drink inspired by the taste of the famous Soviet caramel candies of the same name.
For the coffee shop, experience working at the summer club “Moscow” is their first collaboration with city projects. According to Anastasia Makurova, marketing manager of the coffee shop chain, the decision to participate in the festival was made spontaneously. She and her colleagues were walking along Tverskoy Boulevard when they came up with the idea to implement a mini-format of their coffee shop.
Anastasia believes that for a young brand, partnering with such a large-scale project is an opportunity to make a name for itself, emphasize the company’s values, and increase brand recognition.
Especially for the guests of Tverskoy Boulevard, the coffee shop has prepared a series of master classes timed to the announcement of the festival “Mospitomec × Four-legged Friend.”
“We treat animals with great care, all our coffee shops are pet-friendly, so the theme of this festival is also close to us,” shared Anastasia Makurova.
The program includes making a stylish pet ID tag with the pet’s name from beads and pearls, an art therapy session “Portrait of a Pet,” where you can draw your pet, and master class on creating a collage from magazine pages and decorative elements on the theme of animals.
The cosmetics store “Hollishop” has also prepared its own program. In anticipation of the festival, it is hosting various events for pet owners. For example, the brand’s greenhouse has been equipped with Withers height scale, where owners can measure their pet and take a photo next to the label ‘little hero,’ ‘medium explorer,’ or ‘big star’.
The local brand “AskMask & Sister Code” offers a promotion at the festival “Wheel of Fortune”, whose participants can receive useful gifts for pet owners. In addition, food and fresh water have been prepared for the four-legged visitors of the greenhouse where the company is located.
The program of events is regularly updated; the current schedule can be found at on the poster page summer club “Moscow.”
More information about the activities in the capital Department of Trade and Services — on the agency’s official channel on in the “Max” messenger.
“Summer in Moscow” — a joint project of the city and business. Companies and entrepreneurs have been partners of the capital and co-organizers of the main event of the season for several years now. Participation allows them to be at the epicenter of city traffic, utilize Moscow’s infrastructure, receive informational support, and be part of a rich program.
This year, entrepreneurs are invited to become partners of key venues, create their own branded zone, make a special offer for visitors, showcase their products in art pavilions, and book city spaces for events. You can apply or contact the organizers on the project page “Time of Opportunities for Business.”
Quickly get the main news on the official channels of the city of Moscow in messengers “Max” and “Telegram”.
Please note; This information is raw content obtained directly from the source of information. It is an accurate report of what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.