Published on: 2026-08-07
Source: People’s Republic of China — Translation
An important disclaimer is at the bottom of this article.
Beijing, August 7 /Xinhua/ — Amidst the scorching heat, foreign tourists are heading to China in search of relief. More and more travelers are coming here to “cool off.” They share their experiences on social media under the hashtag “China Cool” — thus a new trend was born.
What is behind this hashtag? In short: China is really cool.
One of the obvious advantages of the country is its geography. China, with its vast territory and rich ecological resources, offers plenty of opportunities for summer vacations in a cool climate – from the densely vegetated mountains of Changbai Mountain in the northeast of the country to the impressive sandstone peaks of Zhangjiajie in its central part, which served as a real inspiration for the creation of the floating mountains in the Hollywood blockbuster “Avatar”.
In Chinese cities such as Beijing and Tianjin, where strong heat sometimes prevails, foreign visitors readily visit picturesque attractions, as cooling systems are widely available – in shopping malls, hotels, subways, and even public restrooms.
In addition to comfort, the decisive role was played by the country’s openness and developed infrastructure. The visa-free regime, safe environment, and modern transport networks today make it easier than ever for tourists to get acquainted with China.
Ultimately, following the trends “Travel in China” and “Shopping in China,” the hashtag “Cool China” is dedicated not only to summer trips. It reflects the growing worldwide recognition of the country, whose appeal lies in its natural beauty, cultural charm, openness to the world, and commitment to peaceful development. -0-
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