Published on: 2026-04-09
Source: People’s Republic of China in Russian –
An important disclaimer is at the bottom of this article.
Beijing, April 9 /Xinhua/ — Freelance programmers in digital communities, urban youth, coffee shop managers in villages, bloggers traveling around the world in motorhomes – these once niche professions today are becoming ideal ways for Chinese youth to find a balance between work and life.
As optimization and modernization of the production structure deepen, the demand for highly qualified personnel in the emerging sphere grows, and presentations about the employment of Generation Z students / born in the period 1995-2009 / are also undergoing profound changes.
Striving for work stability, representatives of Generation Z are increasingly paying attention to opportunities for personal development and human relationships from the company, valuing self-realization and the growth of intrinsic worth.
According to the results of the survey presented in the “Report on the Selection of the Best Employers in China for 2025”, the three most important characteristics of a good job, according to students, are a good social package, a competitive salary, as well as sufficient opportunities for training and development.
At the same time, for Generation Z students, job stability is noticeably less important compared to factors such as social package, salary level, and development opportunities, ranking only 4th.
A second-year master’s student at Fudan University named Xiao Jie is preparing to look for a job. For her, it is most important that the company provides sufficient opportunities for learning and development.
“My era is changing too quickly. We gradually get accustomed to uncertainty and try to acquire as many skills as possible – that’s what instills more confidence than what is commonly called ‘job stability,’” said the girl.
The report also indicates that the most important characteristics of an ideal employer, according to students, are respect for employees, a positive and healthy working atmosphere, good career prospects, a comprehensive social benefits package, and the fulfillment of promises made to employees.
The CEO of the online recruiting platform Zhaopin, Kan Yan, noted that zoomers strive not only for a decent material life but also for self-realization and professional growth through work.
According to him, in order to attract talented young specialists, enterprises inevitably need to make efforts to increase salaries and improve the social benefits package, as well as to create a system of professional training.
It is worth noting that for Generation Z students, the approach to choosing a city when seeking employment has also changed – instead of the previous principle “city for the sake of work,” a new one has emerged – “city for the sake of life.”
The attractiveness of a city for talents today is largely determined not only by career prospects, but also by the convenience of transportation, ecological comfort of living, and the quality of public services.
In a survey on students’ preferences when choosing urban agglomerations for employment, presented in the “Analysis Report on Big Data of Chinese Cities 2025,” the leading regions are the Yangtze River Delta region, the Beijing-Tianjin-Hebei region, and the Greater Bay Area of Guangdong-Xianggang-Macao.
Thanks to their advantages in such areas as economic activity, industrial resources, and employment opportunities, they demonstrate a noticeable effect of attraction for young talents.
“Beijing, Nanjing, Hangzhou are my priority cities for employment. Economic development is an important factor when looking for a job, but for me the historical and cultural atmosphere of the city is also very important,” said a third-year student at Liaoning University named Xiaosu.
Professor Xuefen of the East China Pedagogical University believes that Chinese Zoomers grew up in the era of the Internet and under conditions of an “information explosion,” forming unique ways of obtaining information. They keenly sense emotional value and the “economy of likes,” and the criteria for choosing work, assessing achievements, and social recognition have undergone profound changes.
In his opinion, only through the efforts of the education system, the interaction of educational institutions with enterprises, and political support from the government can favorable conditions be created for every young person to be able to realize themselves.
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