Published on: 2026-10-12
Source: Moscow Government – Правительства Москвы –
An important disclaimer is at the bottom of this article.
For several seasons, Moscow has been offering metropolitan companies broad opportunities to promote their business within the framework of city events. Participation in such projects helps attract new customers, increase sales volumes, and strengthen audience loyalty. For businesses, it is an opportunity to set up their venue in an area of high pedestrian traffic, utilize existing infrastructure and equipment, benefit from informational support, and become part of the event program.
Partnership opportunities and formats with the city
Companies can choose the most suitable formats of interaction with the city. For example, they can decorate New Year’s trees and venues according to the project’s theme, organize their own branded zone, participate in the general program of events, or place information about their brand as part of the decoration of ice rinks, ski slopes, and tubing tracks. Additionally, participation is available in the art pavilion of the project promoting local brands “Made in Moscow” on Bolotnaya Square, the winter club on Tverskoy Boulevard, and seasonal festivals.
In addition, businesses can independently create programs for visitors: conduct lectures, workshops, interactive sessions, and promotional events at the project’s venues, as well as post information about their events on the venue’s schedule.
To join the “Winter in Moscow” project, organizations need to submit an application for on the special portal or send it by email: business-seasons@mos.ru.
Collaboration results
Last year, within the framework “Winters in Moscow” more than 670 joint initiatives have been implemented — twice as many as in the summer of 2025. In turn, in the third season of the project “Summer in Moscow” managed to organize more than 1.1 thousand partner integrations.
In the winter season of 2025/2026, the “Yandex Pay” brand partnered with the ice rinks in Gorky Park and the Kolomenskoye Museum-Reserve. For visitors’ comfort, “warm stations” were created—branded heated rest areas. Visitors at Gorky Park were offered hot tea, and along the entire length of the rink track at the Kolomenskoye Museum-Reserve, poufs were placed for resting. Another example of vivid integration was the partnership of the “VK Video” brand with Gorky Park, within which the New Year’s tree on the rink by the main entrance arch was branded.
In the past season of the project “Summer in Moscow” The loyalty program “Svoy Pliusy” in four parks became a partner of comfortable outdoor swimming zones. The venues operated in the parks “Khodynskoye Pole”, Izmailovsky, 50th Anniversary of October, and the Kolomenskoye Museum-Reserve. Visitors were provided with branded inflatable rings, balls, as well as children’s life jackets and armbands. Each zone featured a branded photo area. Free SPF cream dispensers were also installed at the sites.
The “Sfera X5” space in Gorky Park has become one of the central partner venues of the summer season for the second year in a row. During the summer, it hosted a program that combined educational, sports, and cultural events. Visitors could attend lectures, career meetings, and HR conferences for free, watch movies, participate in running and cycling club workouts, as well as enjoy stand-up performances, music evenings, festivals, and master classes. On weekdays, the venue functioned as a free outdoor coworking space, providing comfortable conditions for both work and relaxation.
A large-scale project has appeared on the mos.ru portal special project, dedicated to the development of key sectors of Moscow. Among them are transportation, industry, healthcare, education, sports, and the construction sector. The special project helps to learn how the capital has changed over the past years, which initiatives aimed at making the lives of residents even more comfortable are currently being implemented, and what awaits Moscow and its inhabitants in the near future.
On the project page “Economics” you can learn about the main indicators of the capital’s economic growth, its drivers and prospects, as well as which indicators can be achieved this year.
Get the main news quickly on the official Moscow city channels in messengers “Max” and “Telegram”.
Please note; This information is raw content received directly from the information source. It is an accurate account of what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.