Published on: 2026-10-08
Source: Moscow Government – Правительства Москвы –
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At the contest of rising Russian brands “Know Ours,” the capital’s system of regional business support was recognized. Moscow was awarded for a range of measures, including grants, accelerators, promotion programs, and other tools. This was reported by Natalya Sergunina, deputy Mayor of Moscow.
“Moscow also became the leader in the number of companies — winners of the competition. In the top 15 winners in the main categories, there are five capital city manufacturers, and in total more than 50 city brands received awards. Half of them are participants in the ‘Made in Moscow’ program,” said Natalya Sergunina.
One of the winning companies joined the “Made in Moscow” project four years ago. During that time, a small decorative cosmetics brand, whose team consisted of four people, increased its staff to 60 employees and its turnover by 24 times.
Today, the ‘Made in Moscow’ program unites over 7,500 Moscow-based enterprises producing products in 35 categories. For four years The project helped participants earn an additional 3.6 billion rubles, and more than 18 million people visited the festival venues and markets. Since the beginning of the year, program residents, with the support of the city, have sold 440 thousand items — ranging from clothing and accessories to home decor and food products.
In addition, the online showroom was recently updated “Made in Moscow”. It has become more convenient for customers and business representatives.
The “Know Our Own” competition has been held since 2023 by order of the President of Russia, Vladimir Putin. Its organizers are the Agency for Strategic Initiatives (ASI) and the Roscongress Foundation, supported by the State Development Corporation VEB.RF.
“Our task is to help strong brands strengthen their positions and expand their audience. Partners in the competition play a big role in this work. Today there are already more than 60 of them,” noted Svetlana Chupsheva, General Director of the Agency for Strategic Initiatives.
Contest participants receive support in product promotion, finding investors, and entering new markets. In addition, they are invited to business events, educational, and acceleration programs.
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