Published on: 2026-10-01
Source: Moscow Government – Правительства Москвы –
An important disclaimer is at the bottom of this article.
The summer season of the special project for entrepreneurs has ended in Moscow “Time of Opportunities”. It brought together over 2,600 companies. During the project, participants organized over a thousand events for the residents and guests of the capital, 2,600 discounts, and 2,200 promotions.
“Time of Opportunities” helped entrepreneurs tell a wide audience about their business, attract new clients, and become part of a large-scale city program “Summer in Moscow”. Muscovites and tourists got acquainted with local brands, had a great time, and gained new impressions and emotions.
Each season, more and more entrepreneurs join the special project. This summer, the number of participants increased by 45 percent compared to last winter. Many participate again.
Most companies in the project are cafes and restaurants, accounting for 34.3 percent of participants. The service sector was represented by 23.5 percent of entrepreneurs, and another 20 percent were engaged in trade. Businesses from the beauty industry, education and creativity, sports and culture, as well as hotels, also joined.
For children and gourmets
The summer season of the special project attracted both small companies and large franchises and well-known brands. One of the active participants was the Central Children’s Store (CDM) on Lubyanka. They prepared a rich program — from concerts and performances to film screenings. A large-scale scientific and entertainment festival “Dinosaurs on Vacation” was held, organized with the support of the State Darwin Museum.
“Our mission is to surround visitors with an atmosphere of childhood and celebration. The city special project helped attract even more guests. Participation in city initiatives is beneficial for well-known brands as well. Thousands of people visit our store daily, and thanks to ‘Time of Opportunities,’ it has become even more popular. We plan to continue joining seasonal projects,” said Maria Bezhanova, Marketing Director of the Central Children’s Store on Lubyanka.
A delicious special offer has been prepared at the “Ryabchik” cafe. All summer, when ordering a first dish and a main course, guests were treated to a signature marshmallow in the shape of a rose, made from natural strawberry puree.
The cafe owner, Egor Ryabchik, said that the company has been participating in the special project for the third year. To develop the business, an influx of new clients is necessary, and the project helps to address this task.
Musical lotto, books and excursions
For the third time, the shopping and entertainment center (SEC) “Nora” joined “Time of Opportunities.” Participation in city initiatives helps attract the attention of residents from several districts of the capital. Over the summer, they hosted musical bingo, themed concerts, a raspberry jam festival, a t-shirt decorating master class, and other events here.
“We regularly hold events, and participation in the special project helped make them even more notable. Over the summer, we organized a campaign and several events, each of which gathered from 70 to 400 people. At the same time, it is important for us not only the numbers but also the engagement of the audience: guests come with their entire families and then return for new events,” shared Veronika Sitnikova, director of the management company of the Nora shopping center for public relations.
It is not the first time participating in the “Moscow House of Books” project. In July, presentations and meetings with writers took place there, and in August, the program included a concert, a play, and a workshop for children. In addition, a promotion was running all summer in the chain’s stores: when buying two books, the third one could be received as a gift.
Anna Solukova, General Director, noted that thanks to participation in the special project with events and special offers from the “Moscow House of Books,” it was possible to reach a wide audience. The number of visitors to literary meetings on New Arbat has increased even more. The format of the meetings proved to be in demand among a very diverse audience, with entire families attending more and more often.
For the first time, the special project included the City Sightseeing bus tour service, which has been operating in the capital since 2012. Its team prepared a discount on excursions to make getting to know Moscow’s sights more accessible. The service’s CEO, Yuri Bragin, said that many visitors took advantage of the special offer, gained new experiences, and felt the atmosphere of the capital.
“Summer in Moscow” helped increase the popularity of Moscow brands“Time of Opportunities”: How a Special Project Helps Families of SVO Participants Organize Their Vacation
Support for entrepreneurs is provided within the framework of the federal project “Small and Medium Entrepreneurship and Support for Individual Entrepreneurial Initiative,” part of the national project “Effective and Competitive Economy”, as well as the Mayor of Moscow’s strategy for supporting the capital’s entrepreneurship. More about Russia’s national projects and the capital’s contribution can be found at special page.
State Budgetary Institution «Small Business of Moscow“, subordinate to the capital Department of Entrepreneurship and Innovation Development, helps people to start and develop their business in the capital. At business service centers, everyone can learn about financial and non-financial measures of government support.
Free educational and business events are held for entrepreneurs: forums, seminars, trainings, conferences, which help to improve professional competencies and find like-minded people.
You can also get advice on issues related to starting and running a business and learn more about current support measures for entrepreneurs in Moscow on the website MBM and by phone: +7 495 225-14-14.
An extensive presentation is available on the mos.ru portal special project, dedicated to the development of key sectors of Moscow. Among them are transport, industry, healthcare, education, sports, and the construction sector. The special project helps to learn how the capital has changed over recent years, what initiatives, allowing the lives of city residents to become even more comfortable, are currently being implemented, and what awaits Moscow and its inhabitants in the near future.
On the project page “Economics” you can learn about the main indicators of the capital’s economic growth, its drivers and prospects, as well as which indicators may be achieved this year.
Get the main news promptly on the official channels of the city of Moscow in messengers “Max” and “Telegram”.
Please be advised; This information is raw content obtained directly from the information source. It is an accurate report of what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.