Published on: 2026-09-07
Source: Moscow Government – Правительства Москвы –
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To the project “Made in Moscow” It has been four years. During this time, the initiative to support capital city producers has noticeably expanded and is gradually turning into an ecosystem that helps entrepreneurs promote high-quality, unique, and competitive products. Sergey Sobyanin talked about the project’s results in his blog.
“Today, the project unites more than 7,500 companies of large, medium, and small businesses. They produce goods in 35 different categories — from fashion clothing, footwear, and jewelry to children’s toys, pet products, sports, and creativity supplies. Over four years, the ‘Made in Moscow’ brand has helped its participants earn an additional 3.6 billion rubles, and festival venues and markets have been visited by over 18 million customers,” the Mayor of Moscow wrote.
Entrepreneurs have access to several formats for promoting their products. On the platforms of the projects “Summer in Moscow” and “Winter in Moscow,” producers can place their goods for free in art pavilions, which are located in popular spots in the city center. This allows them to test demand for new products, increase brand awareness, and attract customers.
Capital city manufacturers also participate in major industry events — Moscow Fashion Week and Moscow Interior and Design Week, where they showcase products at markets and collective booths.
“In addition, five branded stores ‘Made in Moscow’ have opened in the city, four of them located in the renovated district centers ‘Meeting Place’ — these are ‘Angara’, ‘Baikonur’, ‘Biryusinka’, and ‘Mars’, and the fifth, the flagship store, welcomes customers in the innovative cluster ‘Lomonosov’ on Ramensky Boulevard,” said Sergey Sobyanin.
An official project portal is online for promotion сделановмоскве.рф. Over two and a half years, the number of products in the online catalog more than doubled—from 20 thousand items at the beginning of 2024 to over 45 thousand by August 2026. Leading Russian marketplaces have also made a significant contribution to promoting capital city manufacturers. Thanks to special branded showcases “Made in Moscow,” more than 447 thousand products were sold there, and the additional business revenue exceeded two billion rubles.
Behind the overall statistics are the stories of specific capital city brands. For example, the clothing manufacturer Square Wombat increased its annual turnover from 12 million to 23 million rubles. The workshop “Vasin’s Toys” grew from a home hobby into the largest knitted toy manufacturer in the country with a team of 70 craftsmen. For the home goods brand RumiVibe, 99 percent of orders on its own website are placed by customers who first saw its products in city art pavilions.
“The ‘Made in Moscow’ project is not only an effective tool for business, but also a large community uniting caring people. The project team supports those who stand in defense of the country, as well as veterans and family members of participants in the special military operation,” noted Sergey Sobyanin.
Thus, for Defender of the Fatherland Day this year, four branded stores in the district centers “Meeting Place” joined the collection of humanitarian aid Moscow helps Another initiative was the ‘Walk of Kindness’ campaign: a special box was installed at the art pavilion ‘Gift Factory’ on Bolotnaya Square, where Muscovites brought board games for soldiers undergoing treatment in hospitals.
For military personnel and their family members, tours of production facilities are organized, and in the art pavilion “Summer Market” — creative workshops. At the meetings, children and adults get acquainted with the brand founders and receive gifts.
Capital city entrepreneurs are sending humanitarian aid and part of their proceeds to funds supporting combatants and civilians in border and new regions. In August, a collection of aid was organized at the flagship art pavilion “Summer Market” on Bolotnaya Square. For a month, city residents, volunteers, and entrepreneurs brought food, personal hygiene products, and clothing for military personnel.
“The interest of Muscovites and tourists in local brands is constantly growing: over the past four years, residents and visitors of the city have already purchased more than one million products of metropolitan production. We will continue to help Moscow brands enter the market, find new partners, and develop their business,” emphasized Sergey Sobyanin.
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