Published on: 2026-09-05
Source: Moscow Government – Правительства Москвы –
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Participants of the city loyalty program “Million prizes” donated over 720 million rubles. On the eve of International Charity Day, the city program together with By the Committee for Public Relations and Youth Policy of the city of Moscow highlighted the most compassionate residents. Among them are people who have directed a record number of points to partner charitable foundations. They provide regular support to the organizations’ wards, as well as actively participate in urgent and targeted fundraising.
“With the help of the city’s loyalty program ‘Million Prizes,’ Muscovites have directed over 720 million rubles to charity. They transfer city and children’s points, earned by participating in electronic projects of the Moscow Government, to good causes. One point equals one ruble. Only last year, more than 50 million rubles were transferred, and this year the volume of support has already exceeded 30 million. These figures show that the loyalty program has become one of the main digital services for involving Muscovites in the ecosystem of mutual assistance, where care and participation are a usual part of the capital’s life,” said Evgenia Zolotova, First Deputy Head of the State Public Institution ‘New Management Technologies.’
When charity becomes a part of life
The event “Million Good Deeds” took place at the Moscow Government Media Center and became an opportunity to personally thank the program participants for whom helping others is part of everyday life. The total amount of donations from the nominees exceeded 485 thousand rubles. Thus, for significant contribution and support to a large number of non-profit organizations (NPOs), the user was recognized Kirill S.-A. He has helped the clients of 50 funds.
Regularly participates in charitable initiatives and is a resident of the capital Vladimir B. He donates points to those who need them most: people with brain and spinal cord tumors, as well as civilians in border areas.
Sensitivity to the difficult life circumstances of the foundations’ wards was also shown by Lyubov R. She first donated points to charity in 2024 and since then has helped 54 non-profit organizations, focusing on veterans of the Great Patriotic War, children with disabilities, large families, homeless animals, and many others.
Almost all the points earned for participating in the electronic projects of the Moscow Government are transferred to charitable foundations Dmitry M. and Marina Sh. Every time they choose good, helping the fighters of the special military operation and those diagnosed with cancer.
Along with the city and the Million Prizes loyalty program, the Moscow Committee for Public Relations and Youth Policy was thanked for the responsiveness of the nominees, the stroke fighting fund “ORBI” and Russian Red Cross. Representatives of organizations also spoke about how the culture of charity is developing in the capital, noting the active participation of Muscovites in helping those under care.
Helping is easy
Many are ready to help, but not everyone knows where to turn, how to make a donation, and be sure that the help reaches the recipient. For many years, the city loyalty program “Million Prizes” has allowed concerned Muscovites to solve these issues. Its main advantages are reliability, transparency, the ability to make an informed choice, and to provide support when it is critically needed.
“The Committee for Public Relations and Youth Policy maintains a register of charitable organizations in Moscow — this ensures targeted assistance and transparency in fundraising. Thus, participants in the ‘Million Prizes’ program can be confident that donations will reach the beneficiaries of the funds without intermediaries and delays. We are pooling resources to develop a culture of conscious charity in the capital. Thanks to this, every Muscovite can provide help to those in need of support,” she noted
Ekaterina Dragunova, head of the Committee for Public Relations and Youth Policy of the city of Moscow.
Today on the website ag-vmeste.ru More than 80 NGOs cooperating with the program are presented. These are verified organizations working with various departments of the capital. Their interaction is reflected in the register of non-governmental NGOs cooperating with the executive authorities of Moscow. The Committee for Public Relations and Youth Policy of the city of Moscow monitors its updating and the verification of the funds’ documents, ensuring the reliability of the partners.
In the section “Charity” citizens can get acquainted with the work of the funds, read the stories of their wards, and then make an informed decision about targeted assistance. For example, to allocate city points to various NGOs, including those dealing with issues of children and adults with disabilities, representatives of the older generation, and families in difficult life situations. Thanks to the “Million Prizes,” young Muscovites can be inspired by the example of their parents and support animal welfare funds at children’s version the “Million Prizes” website. Just last year, the guys sent more than 272 thousand children’s points.
Participation is just a few clicks away: simply click the “Make a Donation” button, select the card of the desired fund, choose the amount, and place the order. The number of transfers is unlimited. Points will be automatically deducted from the user’s personal account, and their monetary equivalent will be transferred to the selected organization. In the “Orders” section of the personal account on the city loyalty program website, a code will appear that helps confirm the transfer of points to the fund. More details about this are written in the “Terms” section on the reward cards.
“Million prizes” unites caring Muscovites
“Million Prizes” fosters a special culture of charity and unites city residents into a community of caring individuals for whom help is multifaceted and not limited to a targeted transfer of points. On the project’s website, Muscovites also order souvenirs, made by the wards of nonprofit organizations. Such support inspires people, demonstrates the significance of their work, helps to unlock potential, acquire and consolidate new skills, and also contributes to the development of inclusive creativity.
Another advantage of the program — situational assistance. In critical moments when delay is unacceptable and every minute counts, “Million Prizes” responds promptly to situations together with partner foundations. After the tragedy at Crocus City Hall, a fundraising campaign was quickly launched on the program’s website. In the first week, citizens transferred over 10 million rubles to aid the victims and families of the deceased, and in total, 27 million rubles were raised in this way. A separate focus is supporting the fighters of the special military operation, as well as providing humanitarian aid to residents of new and border regions. Muscovites have already contributed more than 155 million rubles for these purposes.
During its operation, “Million Prizes” has become not just a tool for Muscovites to express gratitude for active participation in city life, but also one of the main partners of non-profit organizations. This interaction opens up more opportunities for involvement in charitable initiatives and builds citizens’ trust in such areas.
City Loyalty Program “Million Prizes” allows you to use points earned for active participation in the Moscow Government’s electronic projects to obtain various goods and services from partner organizations. Accumulated points grant access to promo codes for discounts in stores and cafes, tickets to museums and events. They can be used to top up the “Troika” transport card or the parking account. Options for using city and children’s points in special categories are presented on the main and children’s versions of the “Million Prizes” website. In addition, they can be used to support Moscow entrepreneurs, non-profit organizations, and public initiatives.
The project is implemented by the State Public Institution “New Management Technologies” in collaboration with The Department of Information Technologies of the city of Moscow.
The creation, development, and operation of e-government infrastructure, including the provision of mass socially significant and other services, as well as electronic-format services, correspond to the objectives of the national project “Data Economy and Digital Transformation of the State” and the regional project of the city of Moscow “Digital Public Administration.” More details about Russia’s national projects and the capital’s contribution can be found at special page.
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Please note; This information is raw content obtained directly from the source. It is an accurate report on what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.