Published on: 2026-09-02
Source: Moscow Government – Правительства Москвы –
An important disclaimer is at the bottom of this article.
Residents of the summer club “Moscow” on Tverskoy Boulevard as part of the project “Summer in Moscow” They will familiarize residents and tourists with the assortment during the City Day celebration. They have prepared a rich program for residents and guests of the capital.
Gifts and makeup artist services
The decorative cosmetics brand “Eraiv Makeup,” whose products allow creating several looks with a single item, prepared the “Galton Board” game for guests. The chip falls into one of five cells with a surprise — a product or a promo code.
The company’s consultants will help you choose eyeshadows, lipstick, or highlighter, and for subscribing to their social media pages, they will give a free sample. Additionally, visitors will be photographed on a Polaroid and treated to apples. The events will take place during the greenhouse’s operating hours — from 12:00 to 21:00 on weekdays and from 11:00 on weekends.
A separate program was prepared for September 5 and 6: a themed makeup station referencing different districts of Moscow will be set up in the beauty bar area. Professionals will create an unforgettable look for all willing participants. In addition, on September 5, guests of the summer club will be able to exchange their lip gloss for the same brand’s product free of charge.
Makeup masterclasses and cosmetologist consultations
One of the greenhouses will be occupied by the Russian manufacturer of professional skincare cosmetics — the Angiofarm laboratory. Its cosmetologists will provide free consultations from September 2 to 4, from 4:00 PM to 8:00 PM, and on September 5–6, from 2:00 PM to 6:00 PM. A photographer will also be present on these days.
A brand has installed a mailbox on Tverskoy Boulevard. Anyone can sign a postcard and send it via “Russian Post.” In addition, guests will be treated to a win-win lottery with every purchase.
The company has prepared workshops for children. They will take place in the rotunda on September 4 from 12:00 to 18:00, and from September 5 to 6 starting at 11:00. Young participants will decorate transparent bookmarks with dried flowers, glitter, and stickers, create bracelets from letters and beads, assemble puzzles, and will also be able to draw.
From Friday to Sunday, interesting lectures await adults as well. From 18:00 to 18:30, a nutritionist will share which foods are beneficial for beauty. From 18:30 to 19:00, a cosmetologist will talk about the principles of basic skincare, and from 19:00 to 19:30, there will be a makeup artist’s master class. The specialist, with the help of a model, will demonstrate details of the fashionable ‘no-makeup makeup’ look and reveal professional secrets.
The “Alenka” cafe also continues to operate — there you can try delicious desserts and drinks.
Beauty Darts and Beauty Quest
The Russian cosmetic brand for innovative skin and hair care “Holly Polly” will hold the game “BikeShaker” on Friday, September 4, from 4:00 PM to 7:00 PM. To participate, guests must subscribe to the brand’s pages on social networks. After that, they will be able to pedal, make a smoothie, and receive a lip gloss as a gift. On September 6, there will be a T-shirt decorating master class.
In addition, guests will be able to play beauty darts and complete a beauty quest. As prizes, they will receive hairstyling, as well as products and souvenirs from the company.
Outdoor sports
Popular areas for playing pétanque, ping-pong, streetball, basketball, boxing, and chess will also be open until September 6. To make winning even more enjoyable, brands have prepared gifts for the top players.
The Angiofarm laboratory will hold sporting events near its greenhouse. To win a cosmetic prize, you need to throw a basketball into five hoops in a row. And if you don’t feel like competing, you can attend a workout training session. Guests who successfully follow the trainer’s movements will go home with souvenirs.
Wardrobe update
The best brands traditionally gathered at the fashion market. T-shirts, hoodies, accessories with thematic prints, and much more can be found in the “VK Store” space. There is also a “Wheel of Fortune” attraction operating there. The capsule collections of the OTM brand will help diversify your usual wardrobe.
During the holiday weekend, the company Mixit will showcase its bestsellers in a pop-up space. Gifts have also been prepared for guests. When purchasing a special product, engraving will be applied to it for free. Additionally, a master class on creating an embellishment will be held for guests.
At the local brands market, visitors will find the assortment of the online store “Shnurok”, sportswear by the brand CLO, leather accessories from Kanishka, drinking water Water Liker, innovative care products from “Krasnopolyanskaya Cosmetics”, customized jackets “Sem Pyatnits” from Saint Petersburg, and Frambini candies.
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“Summer in Moscow” — a joint project of the city and business. Companies and entrepreneurs have been partners of the capital and co-organizers of the main event of the season for several years now. Participation allows them to be at the epicenter of city traffic, use Moscow’s infrastructure, receive informational support, and be part of a rich program. This year, entrepreneurs are invited to become partners of key venues, create their own branded zone, make special offers for visitors, showcase products in art pavilions, and book city spaces for events. You can apply or contact the organizers on the project page. “Time of Opportunities for Business”.
More information about the activities of the capital’s Department of Trade and Services can be found in official channel in the messenger “Max.”
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