Published on: 2026-08-18
Source: Moscow Government – Правительства Москвы –
An important disclaimer is at the bottom of this article.
For the first time, informational materials about subway behavior rules, adapted for a child audience, have been placed at Moscow Metro infrastructure facilities. The first elements appeared at the Stakhanovskaya metro station on the Nekrasovskaya line. The central character is the children’s character Metrosha, who has become familiar to young passengers over three years.
“Since 2022, we have been carrying out a comprehensive update of the visual communication system with passengers. As of today, in the metro, Moscow Central Circle (MCC), ground and river transport, bus stations, and Leningradsky railway station feature over 1.2 million elements in a unified style. We have now begun placing informational materials with clear illustrations aimed at a children’s audience. They will instill in young Muscovites the rules of safe and courteous behavior in transport. The prospects for the project’s development will be determined by the passengers themselves,” noted the Deputy Mayor of Moscow for Transport and Industry.
For the smallest passengers
When developing new visual materials, Moscow transport designers draw on the experience of implementing informational stickers and posters in the metro, which explain the rules of using transport, behavior culture, and payment methods. Special emphasis was placed on how children perceive information. For example, bright color accents were added to the materials, a framing with a rail pattern and a brushstroke mark was created to highlight key points and help attract the attention of young passengers. Then the main children’s character of Moscow transport — Metrosha — comes into play.
At the first stage of development, specialists prepared 15 different materials for children. They were placed on information stands in lobbies, on escalators, and platforms. Now specialists will wait for passenger feedback.
All about safety
In the new visual materials, Metrosha demonstrates how to properly go through the metal detector frames and place belongings on the conveyor belt, as well as explains why this is important. On the stickers, the character reminds not to touch forgotten items. If a child finds such an item, they should not approach closely and immediately inform an adult. In total, the materials cover 12 different situations that a child might encounter. A large image of the child hero helps attract attention to the posters and stickers from a distance.
Posters have also appeared on the information boards in the lobby, showing a character demonstrating how to behave properly on the escalator: holding the handrail, standing on the right, watching your step, and lifting long clothing slightly.
On the platforms, there are simple but important recommendations for comfortable trips. For example, it is prohibited to ride bicycles, scooters, and personal mobility devices; they must be walked alongside or carried. While waiting for the train, it is advisable to look away from the phone, watch around, and not cross the yellow safety line.
In the illustrations, Metrosha clearly demonstrates these rules: he stands at a safe distance from the edge of the platform, and his phone is turned off. The children’s character also reminds that when riding bicycles and scooters after exiting the metro, it is recommended to wear protective gear.
Special attention was paid to behavior etiquette. In the illustrations, the character politely stands to the side of the door, letting passengers exit first.
In addition, the visual materials describe passenger services for young transport users. If a child gets lost, they need to find a sticker with the inscription “If you get lost — stay here.” Such stickers, as part of the joint project “Lost? Don’t leave!” with the Missing Children Foundation, have been placed on the floors and walls of platforms at all metro stations and the Moscow Central Circle. Employees of the Moscow transport complex or police will definitely notice a lone child and help them.
A visual guide to transport
Since 2022, the metro has started displaying the first informational materials in a new style — with clear phrases and universal images that passengers have come to love. Now, these have become an integral part of the unified visual style of the entire transport infrastructure of the capital. Moreover, over 70 percent of the area of all informational media is occupied by illustrations, which makes the materials even more visual and memorable.
Experts replaced complex formulations with simple and clear phrases, and key points were highlighted in large font. This approach proved so effective that similar materials were developed, adapted to the characteristics of each type of transport. Workers of Moscow’s transport complex gradually expanded their use to the MCC, trams, buses, electric buses, and river electric vessels. This year, similar materials also appeared at the renovated Leningradsky railway station.
Passenger services of the Moscow metro have been introduced at Leningradsky railway station
Children’s heroes of Moscow transport
The children’s characters of Moscow transport were created in 2023 for Knowledge Day. Designers developed three heroes, each representing a separate type of transport: Metrosha — rail transport, including the metro, MCC, and Moscow Central Diameters, Elektrobusic is ground electric transport, while Rechkin is river-based.
The images of these characters are inspired by real rolling stock. For example, Metrosha resembles the front mask of the “Moscow-2020” train, Elektrobusic’s headlights and mirrors are made like those of a real electric bus, and Rechkin is associated with the outlines of a river electric vessel.
In a playful and friendly manner, the characters tell passengers about the rules and culture of behavior, news, and projects of Moscow transport. They can be seen not only on stickers with the phrase “If you get lost – stay here,” but also on more than 34,000 media screens in the metro, trams, buses, electric buses, and river vessels. There, educational videos about the rules and history of transport, its achievements, and useful tips are broadcast.
The project continues to constantly evolve. In 2025, each character got their own voice. They were voiced by young participants of the “Music in the Metro” project — for the first time in the history of the project, a separate direction for children appeared. Metroshe was voiced by 11-year-old Vladimir Sorokin, Elektrobusik by 12-year-old Nikita Danko, and Rechkina by 10-year-old Zorya Kutuzova.
You can find out how the capital has changed over the past years, what initiatives aimed at making city residents’ lives even more comfortable are currently being implemented, and what awaits Moscow and its inhabitants in the near future in a large-scale special project on the portal mos.ru, dedicated to the development of key sectors. Among them are transport, industry, healthcare, education, sports, and construction.
Project “Transport” will be of interest to everyone who wants to learn about the main stages of development in this field, about the support for electric transport, and the development of the route network.
Over the past few years, Moscow’s public transport has become more comfortable and environmentally friendly, travel time around the city has significantly decreased, and infrastructure for private electric vehicles has appeared.
Get the main news quickly on the official Moscow city channels in messengers “Max” and “Telegram”.
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