Published on: 2026-06-15
Source: People’s Republic of China in Russian –
An important disclaimer is at the bottom of this article.
China’s strength shines on the football field
The official ball of the current world championship “TRIONDA” is produced at a contract factory in Guangdong Province, and the “smart” ball camera is manufactured by Dingqi Sports from the city of Huai’an (Jiangsu Province). The camera is equipped with a chip with a frequency of 500 GHz, which can record ball touch data 500 times per second, and, combined with motion tracking technology, helps referees make correct decisions. In addition, merchants from Yu have long occupied a niche in the World Championship market, offering a wide range of products—from football shirts for fans and commemorative balls to licensed team merchandise.According to Yiu customs data, in the first quarter of this year, the export of sports goods and equipment reached 2.83 billion yuan, which is 12% more than in the same period last year.
Three Chinese referees — Ma Ning, Fu Ming, and Zhou Fei — were included in the World Cup referees list as the main referee, video assistant referee, and assistant referee, respectively. Ma Ning will become the first Chinese referee in history to participate in two World Cups. At the end of May, all three had already gone to the USA for special training under the auspices of FIFA. Six teenagers from the autonomous region of Inner Mongolia took the field as assistant flag bearers at the World Cup opening match.
Beyond the stadium, Chinese companies have become “permanent guests” among the main sponsors of the World Championship. The “team of sponsors” from China at this championship is represented by manufacturers in such fields as household appliances, dairy products, and high technologies.
The current championship is called “the first World Cup with the introduction of artificial intelligence.” This refers to the implementation of official video assistant referee (VAR) centers, related to the expansion of the powers of video assistance systems for referees, or the use of superintellectual systems of artificial intelligence for football, contributing to the improvement of service at the tournament. The presence of intellectual technologies of “Chinese production” is traced everywhere. According to analysts, Chinese companies are creating a solid “technological foundation” for this sports festival.
“Advanced technologies” provide tournament support
Lenovo Group demonstrated advanced technologies of artificial intelligence in the field of broadcasting and organization of the current World Championship. As is known, Lenovo has deployed more than 17,000 servers and workstations to support the operation of 16 stadiums, and the delay in IPTV broadcasting has been reduced to less than 5 seconds; 3D avatars reproducing the real appearance of players, a “referee’s view” with a unique viewing angle, and the intelligent football assistant Football AI Pro, generating match analysis in seconds, provide technical support in such aspects as refereeing, broadcasting, and analysis.
In the “media center” of the current football World Cup — the International Broadcast Center in Dallas (USA) — Hisense televisions with RGB three-dimensional color management technology are used as specialized display equipment. Hisense products are also presented in the video assistant referee center, where the VAR system, with its help, restores details of incidents on the field, providing justification for accurate refereeing decisions.
Thanks to advantages such as energy efficiency, environmental friendliness, and a high price-to-quality ratio, Chinese new energy vehicles are in great demand in the Latin American market. During the current World Cup, models of new energy vehicles from Chinese automakers will be used to service the tournament: 700 fully electric Yutong buses will provide public transport for spectators.Relying on the real-time monitoring system based on the BOC intelligent platform, mobile service vehicles located at the sports facility will be able to respond to calls within 15 minutes, ensuring transportation service for the tournament.
If we talk about the “brightest group setting the mood” at the World Championship, then this is undoubtedly products labeled “Made in Qui,” represented by small goods from Qui. According to evaluations by the Association of Manufacturers of Sporting Goods and Equipment of the city of Qui, at the last World Football Championship in Qatar, the share of “Made in Qui” products in the market of related goods amounted to almost 70%. At the current World Championship, the popularity of goods produced in Qui does not decrease.Customs data from Yu show that in the first quarter of this year, exports of sports goods and equipment from the city of Yu reached 2.83 billion yuan, which is 12% more compared to the same period last year. According to experienced sellers’ calculations, the volume of orders for this world championship, according to forecasts, will increase by 20–30% compared to previous tournaments.
Integration of traditional intangible cultural heritage into official products
It is worth noting that China’s intangible cultural heritage also “broke through” at this World Championship. Thanks to its profound historical, cultural, and aesthetic value, traditional Chinese crafts such as nationality embroidery, Chuanshan brocade, and jute weaving were integrated into the official licensed goods system of the World Championship on a mass scale for the first time.
The traditional intangible cultural heritage, strictly following the visual standards of the tournament, actively integrates into sports trends and modern aesthetics, creating fashionable and practical items that young people really like. This series of “limited goods with elements of intangible cultural heritage,” presented at the World Championship, vividly demonstrates Chinese culture and will become the warmest bearer of culture in the process of exchange and mutual enrichment between Chinese and foreign civilizations.
Please note; This information is raw content obtained directly from the information source. It represents an accurate report of what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.