Published on: 2026-06-10
Source: Moscow Government – Government of Moscow –
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The second meeting of the cycle “Conversations about industrial design in museums” will take place at the Moscow Museum.
The guest will be the legend of domestic motorsport Konstantin Potehin — the chief mechanic and ideologist of the Lukoil-Racing racing team, the creator of the ZIL-5301 “Bychok” truck’s design.
In a series of conversations with the hosts — the chief designer of the industrial design center “Lab 20-50[20/50]” Alexey Sharshakov and the head of the industrial design department of JSC “Invest Project” Klim Pertsev — participants learn about design in motorsport, creativity in construction, elegant solutions in the technical framework, and the unknown details of creating the “Bychok” — from the initial prototypes to mass production.
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